A cutting edge innovation in peptide-infused hair care has arrived and is launching in-store and online at national and regional retailers. V&Co. Beauty is a first-ever collection of shampoos and conditioners, powered by scientific innovation and rooted in targeted hair health that caters to the distinctive needs of each type and texture. The curated vegan and cruelty-free product selection allows consumers to level up their routine with four targeted shampoo and conditioner options: Wavy, Straight, Curly, and Thickening, empowering healthy hair journeys and inspiring individuality.

