CEW Beauty Creators Awards Category Descriptions

2023 Awards Categories

Eligible products were released between April 2021 & April 2023.


1) Bath & Body Moisturizer

Scented or unscented products for the treatment of the body, hands, and/or feet, including body moisturizers, firming/cellulite creams, sprays/splashes/mists, multi-purpose dry oils, bath beads/bombs, and bath oils.

2) Bath & Body Cleanser

Scented or unscented products applied in the shower or bath for the cleansing of the body, hands, and/or feet, including body cleansers, scrubs, and body exfoliators.


3) Men’s Scent

Products with the singular purpose of delivering scent for men. (Scented bath or body products should be submitted in Bath & Body.)

4) Women’s Scent

Products with the singular purpose of delivering scent for women. (Scented bath or body products should be submitted in Bath & Body.) Unisex fragrances will default to the women’s scent.


5) Hair Shampoo

Hair shampoo products that are designed to clean the scalp and/or hair, including daily rinses and dry shampoos.

6) Hair Conditioner

Hair conditioning products designed to condition the scalp or hair, including daily rinse conditioners, hair conditioning masks, dry conditioner, and leave-in conditioning treatments.

7) Hair Care/Styling

Hair care and styling products designed to protect, treat, scent, or style hair, as well as protective sprays, oils, serums, mousse, gels, and hairspray.

8) Hair Coloring

Products that deposit either permanent or semi-permanent color on the hair and/or root. Color-enhancing shampoos, conditioners, or styling products, any item that adds color to hair.

9) Hair Tools

Tools, devices, and kits that aid in the preparation and styling of hair, including blow dryers, curling irons, flat irons, styling wands, and brushes. (Hair removal and regrowth products, hair accessories, i.e., clips, combs, extensions, and shower caps are not applicable.)


10) Anti-Aging

Facial skin care and treatment products designed to prevent critical or premature skin aging and correct or minimize chronological skin damage, including micro-dermabrasion kits, peels, and whitening/brightening serums. (Moisturizers, Cleansers & Scrubs, and Eye & Lip Treatments that offer anti-aging benefits should be submitted in their respective categories.)

11) Acne

Products designed to prevent acne or specifically treat breakouts, including on the face and/or body.

12) Cleanser & Scrub (Face)

Products designed to clean and exfoliate the face. Cleansers, scrubs, and toners that offer secondary benefits, such as oil control, or makeup removal, may also be submitted in this category. (Peels and microdermabrasion products should be submitted in the Anti-Aging category; toners/cleansers targeting acne should be in entered in Acne category.)

13) Eye Treatment

Eye products specifically designed for the eye area to firm, moisturize, refresh, protect, reduce lines, dark circles, or puffiness. Eye color products should be submitted in the Makeup Eye Product category.

14) Face Masks

Facial treatments and sleep masks left on the skin for a designated period (10 minutes, overnight, etc.) that use highly concentrated ingredients to target a specific skin care condition or concern (dryness, clogged pores, etc.) Face masks that address acne should be submitted in the acne category.

15) Lip Treatment

Lip products/balms/scrubs designed to moisturize, protect, and exfoliate the lips. Lip color products should be submitted in the Makeup Lip Product category. Lip products with skin care benefits that come in multiple shades should be submitted under the Lip Product makeup category.

16) Moisturizer (face)

Day and nighttime products designed to hydrate and moisturize the face and/or neck area.

17) Sun Product

Face, body, hair, and lip products designed specifically for sun protection or after-sun care. Self-tanning products should be submitted in this category.

18) Skincare Tools

Motorized or manual tools, devices, and kits that aid in the topical application of skin care products for the face and body and/or enhance the appearance of face and body skin, including rollers, handheld exfoliators, laser light therapy, and hair removal products.


19) Men’s Grooming

Skin care products designed exclusively for men, including facial moisturizers, cleansers, scrubs, treatment shaves, hair and body products.


20) Eye Product

Makeup products designed to accentuate or emphasize the eye area with color or pigmentation, including eye shadows, eye liners, false eyelashes, mascaras, and eyebrow liners/shapers.

21) Face Product

Face products designed to provide complexion coverage, color, or contouring, including foundations, concealers, BB/CC creams, powders, blush, and highlighters.

22) Lip Product

Products designed to define the lips and provide color and shine, including lip liners, lipsticks, tinted lip balms, and lip glosses. Lip products with skin care benefits in multiple shades fall in Lip Product. (Treatment-focused lip products should be submitted in the Skincare Lip Treatment category.)

23) Makeup Tools

Tools, accessories, and devices that aid in applying color products for the face or enhance and prolong the effect of makeup, including brushes, sponges, eyelash curlers, tweezers, and blotting papers. Brush Cleansers, makeup bags/cases, and sharpeners are not applicable in this category.


24) Nail Product

Products designed to condition, strengthen, or provide color to the nails, including enamels, gels, top/base coats, and nail care products. Also eligible for submission are manicure kits, tools, and accessories such as artificial nails and tips and embellishments such as decals, gemstones, and glitter.


25) Wellness (wellness products, aromatherapy, and beauty + wellness supplements)

Products designed to promote an improved state of physical and mental health. This category includes aromatherapy products, supplements (all forms, including pills, gummies, liquids, powder, teas, juices, and tinctures) that have vitamins, minerals and micro-nutrients to support wellbeing.

26) Sexual Wellness:

Products used topically on intimate body areas, ingestible/supplements for sexual wellness, intimate cleansers, and vibrators.


27) Indie Brand

This category honors a beauty brand (not a specific product or product line) with majority founder ownership (51% or more) as of April 2022. Past Indie Brand submissions can be entered.

28) Indie Skincare

Skin care products are designed to treat the eyes, lips, or face (excluding skin care tools) and are manufactured by a beauty company with majority founder ownership (51% or more) as of April 2022. Makeup and color products should be submitted in the appropriate Makeup category.


29) Iconic Beauty Award

Products that demonstrate longevity in beauty and that have been in the market for 10 years or more and are still available for purchase.

30) Personal Care Products

Products used in personal hygiene or personal grooming to clean, protect, and maintain good health that does not fit into an existing Beauty Creators Awards category. These products include dental hygiene, deodorants, razors, depilatory creams, hair removal creams, shaving treatments, etc.


31) Sustainability Excellence Award (voted on by committee)

This category honors a beauty brand (not a specific product or product line) for whom sustainability is a priority and critical element of its mission. Considerations will include the sustainability of the brand’s materials in sourcing and use, packaging components, recyclability, impact on the environment during product production, transport, consumer usage, and brand aesthetic and effectiveness. Past Sustainability Excellence submissions can be entered.

32) Suppliers Award: Ingredients & Formulation (voted on by committee)*
Presented by NYSCC

Natural and/or synthetic ingredients or formulations that demonstrate new technology and innovation. Ingredients do not need to be in a finished product to be considered. Submissions may only be entered by a supplier. *Entries for this category are open through April 5, 2023.
**Entrant is solely responsible for resolving any legal matters before entering.