CEW Beauty Awards Category Descriptions 2025
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2026 Beauty Awards Product Categories

Products released between March 1, 2024 and March 27, 2026 are eligible.

 

BATH & BODY


1) Body Moisturizer/Treatment

Body moisturizers, firming/cellulite creams, self-tanners, body oils, body peels, and treatments for body, hands, and/or feet.
Hand sanitizers should be submitted in the personal care category, while chest and neck creams should be submitted in the facial moisturizer category.

2) Body Wash/Scrub

Cleansers, soaps, scrubs, bath beads/bombs, bath oils, and exfoliators for body, hands, and/or feet. Body Peels go under Body Moisturizer/treatment.

3) Personal Care Product

Oral care, deodorants, hand sanitizers, anti-chafe products, shaving treatments, hair removal products, including waxes and razors, depilatory creams, and products for personal hygiene and/or personal grooming.

4) Men’s Grooming

Any product designed exclusively for men, including facial moisturizers, cleansers, scrubs, treatment shave, hair, and body products.

FRAGRANCE


5) Home Scent

Candles, oils, incense, room sprays, and products that deliver scent to the home.

6) Personal Scent: Women

Products with the singular purpose of delivering scent to body, including perfumes, colognes, body sprays, body splashes/mists, and eau de toilettes.

7) Personal Scent: Gender Neutral

Products with the singular purpose of delivering scent to your body, including perfumes, colognes, body sprays, body splashes/mists, and eau de toilettes.

8) Personal Scent: Men

Products with the singular purpose of delivering scent to your body, including perfumes, colognes, body sprays, body splashes/mists, and eau de toilettes.

HAIR


9) Shampoo

Shampoo, co-wash, and products designed to cleanse hair and/or scalp.
Dry shampoos should be submitted in the Hair Styling Product category. Color-depositing products should be submitted in the Hair Color Category.

10) Conditioner

Conditioner, conditioning masks, leave-in conditioning treatments, and products designed to moisturize hair and/or scalp
Color-depositing products should be submitted in the Hair Color Category.

11) Hair Care/Treatment

Hair oils, serums, bond builders, scalp scrubs and treatments, detanglers, pre-shampoo products, hair supplements, hair loss treatments, thickening treatments, repair/strengthening treatments, salon/professional treatments, and products designed to improve the overall health of hair and/or scalp

12) Hair Styling Product

Dry shampoos, dry conditioners, blow-out creams, smoothing products, curl/wave products, edge control, heat protectants, gels, mousses, hairsprays, volumizers, hair mists, and products designed to style the hair.

13) Hair Color

Dyes, shampoos, conditioners, styling products, and products that deposit permanent, semi-permanent, or temporary color on the hair and/or root.

14) Hair Tools & Accessories

Blow dryers, curling irons, flat irons, styling wands, combs & brushes, regrowth devices, and tools, devices, extensions, wigs, clips, ties, shower caps, towels or kits that aid in the styling or maintenance of hair.


SKINCARE


15) Facial Cleanser/Scrub

Cleansers, wipes, makeup removers, scrubs, physical exfoliants, cleansing toner, and products designed to clean and/or exfoliate the face.
Microdermabrasion products and peels should be submitted in the Facial Treatment category.

16) Facial Moisturizer

Day and nighttime moisturizers, lotions, and oils for face, neck, and/or decolletage, designed to hydrate and moisturize.

17) Facial Treatment

Peels, masks, toners, essences, chemical exfoliants, microdermabrasion products, and products designed to target a skincare concern and/or use highly concentrated ingredients.

18) Facial Serums

Anti-aging, dark spots, brightening, vitamin C, hyaluronic acid, hydrating, redness reducer, and skincare serums designed to correct, treat, and/or prevent skin concerns.

19) Acne Product

Cleansers, serums, spot treatments, masks, patches, moisturizers, and face and/or body products designed to treat and prevent blemishes and breakouts.

20) Eye/Brow Treatment

Eye serums, treatments, masks, eye drops, eyelash & eyebrow conditioners/enhancers, and products designed to firm, moisturize, refresh, enhance, protect, reduce lines, dark circles, and/or puffiness.

21) Lip Treatment

Lip balms, salves, scrubs, plumpers, and SPF designed to moisturize, protect, and/or exfoliate lips.
Lip products that impart color, including tinted lip balms, should be submitted in the lip color product category.

22) Sun Care

Face, body, and hair products designed for sun protection or after-sun care.
Lip products with SPF should be submitted in the Lip Treatment Category. Self-tanner should be submitted in the Body Treatment/Moisturizer category.

23) Skincare & Makeup Tool

Facial rollers, handheld exfoliators, dermaplaning tools, laser light therapy, acne devices, anti-aging devices, and skincare tools, devices, and/or kits used as part of skincare routine for face and/or body.

Makeup brushes, sponges, eyelash curlers, tweezers, blotting papers, brush cleansers, sharpeners, and tools/accessories that aid the application of color cosmetics.


MAKEUP


24) Base & Complexion Product

Foundations, primers, concealers, BB/CC creams, powders, blush, bronzers, highlighters, skin tints, multi-use sticks, setting sprays, and other makeup designed to provide complexion coverage, color, and/or contouring.

25) Eye/Brow Product

Eyeshadows, eyeliners, false eyelashes, mascaras, eyebrow gel, eyebrow pencils, and other makeup designed to accentuate or emphasize the eyes.
Eyebrow/eyelash growth serums/enhancers should be submitted in the Eye/brow Treatment category.

26) Lip Color Product

Lipsticks, tinted balms, lip glosses, lip stains, lip liners, lip products in multiple shades, and products designed to provide color and/or shine.

27) Nail Product

Nail polish/enamel, gel, topcoat, base coat, at-home manicure kits, press-on or artificial nails/tips, nail decals/embellishments, strengthener, cuticle oil, nail polish remover, nail care products, nail tools, and products designed to condition, strengthen, or provide color to the nails.

WELLNESS


28) Wellness

Supplements, vitamins, aromatherapy products, wellness mists/sprays, wellness devices, and products designed to enhance the comfort, health and/or happiness of the consumer, and promote physical, mental and emotional wellbeing.
Hair supplements should be submitted in Hair Care/Treatment. Mists and sprays without wellness properties should be submitted in Body Moisturizer/Treatment.

29) Sexual Wellness

Intimate cleansers (wash, wipes), period undergarments, menstrual products (tampons, pads, menstrual cups), ingestibles/supplements, vibrators, lubricants, suppositories, fertility devices, and products used on intimate body areas.

ICONIC & INDIE


30) Indie Brand (Presented by Raymond James)

Beauty brands (not a specific product or product line) with majority independent ownership (51% or more) as of March 2026 are eligible.

31) Indie Makeup/Skincare Product (Presented by Raymond James)

Skincare and cosmetic products (face and/or body) products manufactured and sold by brands with majority independent ownership (51% or more) as of March 2026 are eligible.

32) Indie Hair (Presented by Raymond James)

Hair Products sold by brands with majority independent ownership (51% or more) as of March 2026 are eligible.

33) Iconic Beauty Award

Products that demonstrate longevity in beauty have been in the market for ten years or more and are still available for purchase.

COMMITTEE VOTED: ENTRIES ACCEPTED


34) Sustainability Excellence Award (Presented by dsm-firmenich)

Beauty brand prioritizing sustainability is a critical element of its mission. Considerations include the sustainability of the brand’s materials in sourcing and use, packaging components, recyclability, environmental impact during product production, transport, consumer usage, and the brand’s aesthetic and effectiveness.

35) Suppliers Award: Ingredients & Formulation (Presented by NYSCC)

Natural and/or synthetic ingredients or formulations that demonstrate new technology and innovation. An ingredient does not need to be in a finished product to be considered. Submissions may only be entered by a supplier.
*Entrant is solely responsible for resolving any legal matters before entering.

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