2026 Visionary Awards Kitsch

2026 Visionary Honoree Cassandra Thurswell on Creating Kitsch

Cassandra Morales Thurswell founded Kitsch at 25, selling handcrafted hair ties door-to-door and bootstrapping the business without outside investment or revolving credit lines. What began as a grassroots hustle has grown into a global beauty powerhouse offering a comprehensive suite of thoughtfully designed products for every moment of the day from shower to sleep.

This content is exclusively open to CEW Members

Join CEW for unlimited access to articles, industry reports, and more.

Benefits include:

  • Invitations to members-only industry events
  • Connect with 8,000+ industry contacts globally
  • CEW Beauty News & proprietary trend reports
  • Exclusive networking opportunities

Sign Up

Related Articles

Sign up for CEW's daily newsletter

Stay ahead of the latest beauty trends, market shifts, executive updates, and career advice.

Required fields
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.

Be sure to read more about our Privacy Policy.