2026 Visionary Awards Kitsch

2026 Visionary Honoree Cassandra Thurswell on Creating Kitsch

Cassandra Morales Thurswell founded Kitsch at 25, selling handcrafted hair ties door-to-door and bootstrapping the business without outside investment or revolving credit lines. What began as a grassroots hustle has grown into a global beauty powerhouse offering a comprehensive suite of thoughtfully designed products for every moment of the day from shower to sleep.

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