Prada has its cafe at Harrods in London. Dior has its ‘Dioriviera’ beach-club takeovers in Montauk and Saint-Tropez. And now Chanel Beauty enters the experiential pop-up chat with the announcement that it’s transforming the former Wythe Diner in Williamsburg, Brooklyn into the Chanel Lucky Chance Diner, celebrating both the launch of its Chance Eau Fraîche fragrance as well as the opening of its new Brooklyn beauty boutique down the street. Moving from New York to Paris, this morning we receive news that eco-luxury beauty brand La Bouche Rouge has been placed in receivership after filing for court protection with the Tribunal de Commerce de Paris, while across the pond in London, Boots looks to give Sephora — which recently reopened in the UK back in March — a run for its money with the opening of a new beauty-only concept store. You can read these stories and more in the links below.
Would You Eat Chanel Perfume? To celebrate its nostalgic Chance fragrance range — including the launch of the new Chance Eau Fraîche scent — Chanel is taking over a diner in Williamsburg for three days in September, serving complimentary soft-serve ice cream, small bites, and beverages. (The Cut)
Estée Lauder Expands Generative AI with Google Cloud. Building on the multi-year partnership between the two companies, Estée Lauder is now leveraging Google Cloud’s AI platform, Vertex AI, and aims to develop next-generation AI business applications, as well as receive access to real-time customer feedback. (Retail Info Systems)
Exactly What Is Copy, the First AI-Powered Fashion Magazine, Trying to Prove? Vogue speaks to Carl-Axel Wahlström, the Swedish-based creator of Copy magazine, which he designed using Midjourney and Chat GPT, an art and text AI generator, which were then edited and retouched by humans. (Vogue)
Boots Beauty Set to Launch at Battersea as Market Battle Heats Up. Owned by Walgreens, Boots is the UK’s biggest health and beauty retailer, and it’s hoping to take on Sephora and Frasers Group with the launch of a new 11,200 sq. ft., beauty-only store at the Battersea Power Station. (Forbes)
La Bouche Rouge Placed in Receivership. The Paris-based eco-luxury brand filed for court protection on July 25; according to the procedure filed, the running of the business will not be affected as the company seeks to initiate payment plans to pay its debts, or the sale of its assets and activities. (WWD)