Today at CEW, we go behind the scenes with Glow Recipe, the Korean-inspired, skin care-first beauty brand with a community of over four million. Co-CEOs Sarah Lee and Christine Chang sat down with CEW reporter Paige Herman-Axel to discuss the company’s unorthodox corporate structure, game-changing hires, and viral success stories.

Speaking of female founders, forbes.com reports that a new survey of businesses by Gusto shows there has been a dramatic rise in businesses founded by women in recent years. “Women started 49% of new businesses last year, a 69% increase from 2019 and a five-year high,” writes Forbes reporter Geri Stengel. “Gusto’s 2025 New Business Formation Survey offers compelling evidence of this shift, revealing a notable surge in women-led ventures across various sectors.”

Dove has unveiled its first facial skin care range to launch in Brazil. “The Dove Regenerative line is said to ‘democratise’ dermocosmetics with its affordable price tag and premium ingredients,” reports globalcosmeticsnews.com. “Dove Regenerative has been created with Brazil’s racially diverse population in mind and has been tested on more than 100 different Brazilian skin tones.”

The New York Times shines the spotlight on the appeal of American skin care among French teens, following a Glossier pop-up event in Paris last week to launch its new fragrance, Fleur. “Young American brands have become more relevant than their legacy French competitors, according to some Gen-Z customers,” reports thenewyorktimes.com. In other fragrance news, Paris Hilton Fragrances has launched the new Iconic Eau de Parfum at Ulta Beauty, as the start of an exclusive new partnership with the retailer. 

In social media news, TikTok Shop is entering three new European markets – France, Germany, and Italy – following its arrival in Ireland and Spain last December. “The expansion will enable new brands to launch on the platform while also acting as a gateway into Europe for beauty brands already on TikTok Shop UK,” reports cosmeticsbusiness.com. Meanwhile, in skin care, Swiss skin care brand Swiss Perfection is looking to expand in the US, through facialist Joanna Czech’s studios in New York, Dallas and Los Angeles, plus her website.

Revlon has tapped Ashley Graham as its new global brand ambassador. Graham appears in her first campaign as the face of the Revlon ColorSilk home hair color range.

Catch up on these news stories by clicking on the links below.

Good To Glow. Glow Recipe co-CEOs Sarah Lee and Christine Chang sit down with CEW to discuss the company’s unorthodox corporate structure, game-changing hires, and viral success stories. (CEW)

Survey Shows Rise In Female Founded Businesses. Gusto’s 2025 New Business Formation Survey reveals a surge in women-founded and led companies. (FORBES)

Dove Launches First Facial Skin Care Range In Brazil. The Dove Regenerative line has been tested on more than 100 different Brazilian skin tones. (GLOBAL COSMETICS NEWS)

Swiss Perfection To Expand In US. The skin care range will debut via facialist Joanna Czech’s studios in New York, Dallas and Los Angeles, and her website. (WWD) 

French Gen-Z Beauty Shoppers Say Bonjour To Glossier. “Young American brands have become more relevant than their legacy French competitors, according to some Gen-Z customers at a cosmetics pop-up in Paris,” reports The New York Times. (THE NEW YORK TIMES)

Paris Hilton Fragrances Enters Partnership With Ulta Beauty. The new Iconic Eau de Parfum is launching exclusively with the retailer. (BEAUTY PACKAGING)

Revlon Appoints Ashley Graham As Its New Global Brand Ambassador. Graham is the face of Revlon ColorSilk. (HAPPI)

TikTok Shop’s European Expansion. The platform is making its debut in France, Germany and Italy. (COSMETICS BUSINESS)