Jenni Baden HowardToday, Ulta Beauty and Target Corporation announced that they have mutually agreed not to renew the Ulta Beauty at Target shop-in-shop partnership when the current agreement concludes in August 2026. Until then, the Ulta Beauty at Target experience will continue in Target stores and on Target.com.
In some of the buzziest news hitting the beauty industry this week, Beauty Independent reports that Huda Beauty sales have fallen on Sephora’s website due to the entrepreneur’s recent anti-Israel comments on her TikTok platform, which have seen been removed. Reports Erica Lasala, “According to data from beauty e-commerce agency Navigo Marketing, sales of eight out of 10 of Huda Beauty’s bestsellers slipped online at Sephora during the week of Aug. 3 after Kattan’s posting of the TikTok video on July 27. TikTok reports it took down the video because it violated the social media network’s community guidelines, although Kattan has said she removed it. Sephora has stated it’s reviewing its relationship with Huda Beauty.”
In executive moves news, former L’Occitane President, Alia Sirina Hawa, has been tapped by The Body Shop as the company’s new Chief Commercial & Brand Officer. Hawa comes on board to The Body Shop following the departure of CEO Charles Denton.
According to Business Of Fashion (BoF), beauty brands looking to launch newsletters on Substack are having to learn, quickly, how to create content that embraces the long-form, storytelling genre of the platform. “As writers and readers flock to the newsletter platform Substack, beauty brands are trying to figure out how to meet them there through partnerships or devoted newsletters of their own,” reports BoF.
Supergoop! has been issued with a Warning Letter by the US Food and Drug Administration with reference to its Play SPF 50 Body Mousse label and website claims. “The FDA concluded the mousse makes drug claims,” reports Happi. In other business updates, WWD reports that Anastasia Beverly Hills’ missed loan payment has impacted the company’s credit rating.
In female leadership news, Linda Hannah, a Detroit-born speaker, mindset mentor and author, is among Career Mastered Magazine’s 2025 National Top Entrepreneurial Women to Watch. The title honors 35 women across the US who are “leading change through business innovation, industry leadership, and purpose-driven entrepreneurship.”
On the fragrance front, Bulgari is opening two new travel pop-ups in Europe, promoting its reimagined Eau Parfumée Collection. The first pop-up will be at Fiumicino Airport, Rome, in collaboration with Lagardère, and will be followed by a second location in Greece, at Athens International Airport, in partnership with Avolta. Meanwhile, in skincare, actress Lili Reinhart’s brand, Personal Day, is making its brick and mortar debut in over 700 Ulta Beauty doors.
Read more about these and other news stories by clicking on the links below.
Ulta Beauty and Target Announce Plans to Conclude Partnership in 2026 Since launching in 2021, Ulta Beauty at Target has expanded access to prestige beauty and offered beauty enthusiasts the benefit of linking their Ulta Beauty Rewards and Target Circle accounts for added convenience and value. Guests with linked rewards accounts will continue to earn Ulta Beauty Rewards on eligible Ulta Beauty at Target purchases until August 2026.
Huda Beauty’s Sales Fall on Sephora’s Website Amid Backlash Over Anti-Israel TikTok Video Sephora has faced pressure from some consumers and nonprofits like The Anti-Defamation League to exit Huda Beauty, while other consumers pledge to boycott if it cuts ties with the brand.
The Body Shop Taps Alia Sirina Hawa As Its Chief Commercial & Brand Officer. Hawa will oversee the company’s commercial strategy and brand positioning as it rebuilds under the ownership of Aurea. (GLOBAL COSMETICS NEWS)
How Beauty Brands Can Stand Out On Substack. “Compared to sports or streetwear, beauty occupies a small but growing share of the Substack conversation, dominated more by independent voices than by brands or founders,” according to a report in Business Of Fashion. (BUSINESS OF FASHION)
Anastasia Beverly Hills’ Credit Rating Impacted By Missed Loan Payment. “Both S&P and Moody’s lowered their ratings on the company after it missed a payment on its $650 million term loan, which was extended to Sept. 10 under a forbearance agreement with lenders,” reports WWD. (WWD)
Supergoop! Issued With US FDA Warning Letter For Sunscreen Claims. The US FDA “concluded Supergoop! Play SPF 50 Body Mousse is intended for use as an over-the-counter (OTC) sunscreen drug product,” reports Happi. (HAPPI)
Mindset Mentor Honored Among Career Mastered Magazine’s 2025 National Top Entrepreneurial Women to Watch. Career Mastered CEO and Publisher Dr. Lisa J. Lindsay Wicker stated of the honorees that “these women have not only navigated uncertainty; they’ve emerged as leaders redefining success. Their contributions are fueling innovation and economic growth at a time when women are launching businesses in record numbers.” (MICHIGAN CHRONICLE)
Bulgari Pops-Up In Rome And Athens Airports. Both locations will offer a bespoke service, where an artist will paint custom watercolour illustrations, based on the scents, as a keepsake. (COSMETICS BUSINESS)
Personal Day Enters Ulta Beauty. “I’m so proud of what we’ve built in less than a year since our launch. Partnering with Ulta Beauty is such a dream for us,” commented Lili Reinhart, the brand’s founder. (BEAUTY PACKAGING)
