At CEW today, we spotlight the growth of Fig. 1, the indie, derm-developed skin care range founded by Courtney Rubin, MD, and Kimmy Scotti. “I’m half Korean, and Korean culture takes taking care of and protecting the skin seriously,” Rubin told CEW reporter Annie Tomlin. Since its launch with six products in 2021, Fig. 1 now boasts a 21 SKU-strong line-up, and, in 2022, took supermodel Ashley Graham on board as a spokesperson, partner and investor. “I would love to launch at sister pharmacies around the world; showing up at Boots would be amazing,” revealed Scotti.
In breaking news, Dyson will unveil its first hair care line at 2 p.m. BST today. In an exclusive interview with WWD, James Dyson, the brand’s founder and chairman, shared the story behind the Chitosan styling cream and serum, which are based on a copolymer sourced from oyster mushrooms. Designed to be used with the Dyson Airwrap and other tools, the bottles are cleverly engineered to ‘smart dose’ the highly concentrated formulas, and a new MyDyson app, designed to synch with the hardware, is also launching to accompany the tools and styling products. Asked about future developments, Dyson said, “There will be huge technology improvements and huge ‘sensing’ improvements — things that tell you exactly what’s happening and what you’ve got to do.”
Maybelline New York has been tapped at the TCS New York City Marathon’s inaugural cosmetics partner. The brand will have its own running team, partnering with the National Alliance on Mental Illness. “In my opinion, it’s the best day in New York,” said Jessica Feinstein, Senior Vice President of Marketing at Maybelline. “The city is on fire with energy, and we’re a New York brand. Why not connect with this cultural moment?”
From New York to Paris, prestige perfume house Michel Germain Parfums has collaborated with Paramount Consumer Products to create a new Emily in Paris Eau de Parfum, inspired by the Netflix series. Meanwhile, in an altogether different partnership, NYX Professional Makeup has joined creative forces with celebrity chef and restaurateur Gordon Ramsay, to come up with a cake inspired by its Buttermilk Blush.
In launch news, beauty entrepreneur Toyin Odulate has launched her own hair care range, Olori. The African-inspired products are made with ingredients sourced locally in Nigeria, where Odulate, who was born in Washington D.C., returned to live with her family when she was six years old. She has poured sixteen years of experience in retail management into the brand, and corporate experience at companies including L’Oréal.
Catch up on these and other stories at the links below.
Fig.1’s Co-Founders Talk Business. The indie, derm-developed product range has proved that elevated skin care has a place in the drugstore. (CEW)
Dyson Drops Hair Care. The company’s new Chitosan styling cream and serum, designed to work with the Airwrap and other Dyson tools, is unveiled today. (WWD)
Maybelline Tapped As NYC Marathon’s First Partner. The collab will include a cheer zone for the brand, which will have its own running team, partnering with the National Alliance on Mental Illness. (HEAD TOPICS)
Emily In Paris Scent Launches. Fragrance house Michel Germain Parfums is behind the new perfume collab with Paramount Consumer Products, inspired by the Netflix series. (MICHEL GERMAIN)
NYX Bakes Cakes With Gordon Ramsay. NYX Professional Makeup has partnered with the celebrity chef to create a cake inspired by the brand’s Buttermelt Blush. (HAPPI)
Toyin Odulate Debuts Haircare Range. The African-inspired Olori range contains ingredients sourced locally in Nigeria. (BEAUTY INDEPENDENT)
Nordic Skincare Range Launches. AEVI was founded by Natalie Viklund and Marie Hansen, and promises “pure, effective, and accessible skincare”. (BEAUTY NEWS DAILY)
