Jenni Baden HowardLouis Vuitton has unveiled its hotly awaited cosmetics range, with veteran makeup artist and makeup visionary Dame Pat McGrath DBE at the helm as Creative Director. La Beauté Louis Vuitton will be available for pre-orders from August 25, with the LV Rouge collection of refillable, satin finish lipsticks taking center stage. Meanwhile, Miu Miu has debuted its first scent created under license with L’Oréal. Miutine launches worldwide on Thursday, with Emma Corrin as the face of the fragrance.
Speaking of scent, CEW’s Andrea Nagel reports on the 6% growth of prestige fragrance and hair care in H1, according to Circana. “Notably, sales accelerated in the second quarter compared to the first quarter, with new fragrance brand launches playing a significant role in growth,” writes Nagel, who breaks down the details in our special report. Meanwhile, Coty Q4 fiscal results are expected to come in line, with analysts predicting growth to improve in 2026 — with fragrance as a key driver — according to Global Cosmetics News.
Also here at CEW, Anchin’s Carolyn Naporlee-Cipolla sits down with Cristina Nuñez of True Beauty Ventures, to discuss brand resilience, investor red flags, and more. Meanwhile, following the announcement that Ulta Beauty and Target are parting ways, Beauty Matter has a report on the split. The retailers will not renew their shop-in-shop post-August 2026, with in-store and online experiences remaining unchanged until that time. In other retail news, at Sephora, the science-driven skin care range Experiment has made its debut.
In marketing news, Business Of Fashion (BoF) unpacks the ‘Vibe Marketing’ trend it says is taking over beauty. “Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted ‘vibes,'” BoF reports. Meanwhile, Gisou has tapped British model Rosie Huntington-Whiteley as its Global Ambassador.
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La Beauté Louis Vuitton Launches. “True luxury is when every detail is considered,” said Pat McGrath about the collection she created. “It’s the fusion of artistry and technology, of heritage and innovation.” (MARIE CLAIRE)
Miu Miu Drops First Scent Under L’Oréal License. “We want Miutine to be the emblem of the new chapter we are opening on Miu Miu,” commented Ladan Lari, global general manager of Miu Miu Beauty. (WWD)
Prestige Fragrance And Hair Care Get 6% Boost In H1. In the first half of 2025, the U.S. prestige beauty market grew by 2% to $16 billion, with sales at mass merchants increasing 4% to $34.6 billion, reports Circana LLC. (CEW)
Coty Q4 Expected To Come In Line. “While 2025 is viewed as a reset year, Coty shares are seen as undervalued given its pipeline and forward growth initiatives” according to Global Cosmetics News. (GLOBAL COSMETICS NEWS)
Ulta Beauty And Target Part Ways. “Ulta Beauty will focus on its omnichannel growth, while Target will refresh its beauty offering,” reports Beauty Matter. (BEAUTY MATTER)
True Beauty Ventures’ Cristina Nuñez Talks To Anchin’s Carolyn Naporlee-Cipolla. “In a tighter capital environment, it’s tempting to chase short-term wins, but enduring brands are built over time,” said Nuñez. (CEW)
Why ‘Vibe Marketing’ Is A Thing. “As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop,” according to BoF. (BUSINESS OF FASHION)
Experiment Enters Sephora. The retailer first approached co-founder Lisa Guerrera three years ago. (BEAUTY INDEPENDENT)
Gisou Taps Rosie Huntington-Whiteley As Global Ambassador. The model will front Gisou’s campaign for its first hair styling product, the Honey Milk 5-in-1 Styling Cream.
