Jenni Baden HowardIn executive news this morning, Trinny London has tapped Michelle Marks, formerly Global Director of Digital Brands at Charlotte Tilbury, as the brand’s new Chief Marketing Officer (CMO). In her new role at Trinny London, Marks will oversee the company’s storytelling and consumer engagement, as it expands in the U.S. She takes over the role from Shira Feuer.
Shark Beauty has appointed two new Global Ambassadors: Hollywood hair stylist Bobby Eliot, and Naeemah LaFond, the Haitian-American artist, founder and creative director of the “Texture on Set” immersive hair show. Meanwhile, in other breaking news, Olaplex has acquired Purvala Bioscience, a Boston-based biotech company, to work on ‘disruptive science-backed product innovation’.
Here at CEW, we spotlight ViralMoment’s AI-powered reveal of the month’s most buzzed-about beauty looks, products and cultural moments on TikTok, YouTube, and Instagram. Also, don’t miss our report on the top-performing sunscreen and sun care brands of 2025, as revealed by Charm.io. And speaking of sun protection, La Roche-Posay has renewed its contract as the U.S. Open’s official sunscreen partner, through 2029.
When it comes to making wardrobe decisions for the workplace, net-a-porter.com has interviewed four women in business about their style-conscious clothing choices — from “office-appropriate denim to hardworking accessories.”
Catch up on these news stories by clicking on the links below.
Trinny London Taps Michelle Marks As Its New Chief Marketing Officer. “Under her remit, the brand will roll out new campaigns in September highlighting its “Match2Me” personalization tool, featuring women over 30 — the brand’s core demographic,” reports Global Cosmetics News. (GLOBAL COSMETICS NEWS)
Shark Beauty Appoints Two New Global Ambassadors. “Bringing Bobby Eliot and Naeemah LaFond into the Shark Beauty stylist collective marks a significant milestone for our brand and exemplifies our ‘For All Hair Kind’ mission,” Kleona Mack, Shark Beauty CMO, told WWD. (WWD)
Olaplex Acquires Purvala Bioscience. “We believe that with Purvala Bioscience we have the potential to create the next generation of disruptive science-backed product innovation alongside our patent-protected bond-building technology, Bis-amino,” commented Amanda Baldwin, Olaplex CEO. (COSMETICS BUSINESS)
ViralMoment Reveals The Latest Trends Shaping The Beauty Landscape. The new report features Stand-Out Products & Brands, Creative Shifts in Beauty Content, and more. (CEW)
The Top-Performing Sun Protectors Of 2025, According To Charm.io. According to Charm.io, some brands have achieved viral status by reframing SPF as a beauty essential rather than a chore. (CEW)
La Roche-Posay Renews US Open Partnership. “Officials say the extended agreement underscores the brand’s deepening commitment to promoting sun safety in sports and further cements its leadership in the global sun care market,” according to Happi. (HAPPI)
How To Dress For Stylish Success At Work. net-a-porter.com gets top tips from four women in business, including Pippa Lamb, a venture capital investor. “In my job, I’m always on duty – there’s less of a formal office routine than in other areas of finance, compared to, say, when I used to work in a bank and there was a strict dress code,” said Lamb. “As a result, I don’t tend to dress differently throughout the week, whether I’m meeting a founder for a pitch or joining a board meeting.” (NET-A-PORTER)
