Jenni Baden HowardFive years in the making, Martha Stewart’s first skin care brand, Elm Biosciences, will launch on September 17. Created in collaboration with Dhaval Bhanusali, MD, founder of Hudson Dermatology and Laser Surgery in New York City — Stewart’s own dermatologist – the two-part ritual features a serum and an oral supplement, and centers on extending the life of skin cells. Bhanusali bills it as “a true biotech line,” and key ingredients include hyaluronic acid and squalane.
In other big news, Dyson is debuting its first hair care range, Omega, featuring nourishing sunflower seed oil harvested from founder James Dyson’s farms in Lincolnshire, England. According to WWD, the range “marries his passion for farming with beauty”.
According to new research by the NYC-based Female Founders Fund, female founders are underfunded, yet are outperforming their male counterparts in business. At CEW today, we spotlight an article at Inc that unpacks the report, which shows that female-founded brands secure more revenue per dollar raised, and use up less capital, than start-ups founded by male entrepreneurs. However, those with female teams receive just 2.1% of funding from venture capital firms.
In her column for CEW, Money Matters With The Fiscal Femme, Ashley Feinstein Gerstley turns her attention to saving money and reducing stress around dinnertime. Also at CEW, we reveal the top selling, fruit-themed beauty products on TikTok Shop, identified by charm.io in a new report.
In business news, ODDITY Tech (NASDAQ: ODD) has announced its Q2 2025 results, reporting a strong net revenue of $241 million, which represents a 25% rise, year-over-year. ODDITY reached $70 million in adjusted EBITDA, and reported $49 million in net income.
In cosmetics updates, Fenty Beauty and Fenty Skin are to launch in India on August 7, via an exclusive partnership with Reliance Retail. And Youthforia, the Gen Z-focused makeup brand, is shuttering, the brand revealed on Instagram yesterday.
Read more about these and other news stories by clicking on the links below.
Martha Stewart Debuts Skin Care. “I set out years ago to take care of my skin,” said Stewart in a press statement. “Along the way I met Dr. Bhanusali, and we started doing our research and development to create a skin care line unlike any other. I have been using our products for the last five years in all developmental iterations, and I must say I am extremely pleased with the results.” (GLAMOUR)
Dyson Unveils Omega Hair Care Range. The first products to be launched are a hydrating hair oil, and a leave-in conditioning spray. (WWD)
Underfunded Female Founders Outperform Their Male Peers. “Female founders continue to do more with less,” reveals a report by the NYC-based Female Founders Fund, “building lean, high-impact companies in a capital-conscious way.” (CEW)
Seven Ways To Make Dinnertime Less Stressful. “Keep it simple,” is one of Ashley Feinstein Gerstley’s tips. “Tackling too many of these complicated recipes in a week leaves us feeling defeated in a kitchen filled with dirty dishes.” (CEW)
ODDITY Tech Announces Strong Q2 2025. The company reported a 72.3% gross margin, adjusted diluted EPS of $0.92, with a cash position of $815 million, reports Stock Titan. (STOCK TITAN)
Fenty Arrives In India. Rihanna’s brand launches at Sephora India and Tira Beauty, in 50 stores in 16 cities, and online. (GLOBAL COSMETICS NEWS)
Charm.io Reveals Fruity Top Sellers. Lemon is the top-performing fruit trend, driven by the hashtag #lemontumericsoap. (CEW)
Youthforia Shutters. The makeup brand is closing after four years. (COSMETICS BUSINESS)
OPI Drops First At-Home Gel Polish System. The Gelement collection is now available online at ulta.com and opi.com, in the US only. (BEAUTY PACKAGING)
