Today at CEW, Nicola Elliott, founder of British beauty and wellness brand Neom Wellbeing, talks about the company’s U.S. brick and mortar debut in New York City, and its plans for expansion on this side of the pond. “We’ve always looked to the U.S. as wellbeing gurus,” said Elliott, a former beauty journalist, who launched Neom with four aromatherapy candles in 2005. “But we’re all about helping everyone to boost their wellbeing in the small moments. The NYC store opening is a really big moment for us. We’ve had a lot of social noise around it, with content creators visiting, as well as lots of curious new customers.” In our report, Elliott talks transatlantic beauty trends and U.S. bestsellers, while Neom’s Head Of Global Engagement, Mel Green, discusses the company’s global social media strategy. “Our community is our heart and soul,” she commented.
In breaking product news, The Ordinary has launched a body care range. “We have been aware that our community has been using The Ordinary products on their bodies,” says Nicola Kilner, the brand’s CEO and co-founder. “It just made sense to formulate body care products that encourage people to treat their body’s skin the same way they treat their face.” Three products have dropped: a hybrid emulsion, body serum and a moisturising lotion, containing salicylic acid and niacinamide. Meanwhile, Madison Reed has announced the launch of ColorWonder, a Gen Z-targeted hair color line-up, with college basketball star Paige Bueckers as its ambassador, alongside fellow players Azzi Fudd, Ice Brady and Morgan Cheli.
In executive news, The Estée Lauder Companies has tapped Rashida La Lande as its new executive vice president and general counsel. She joins from Kraft Heinz Co.. “Rashida’s impressive experience acting as a key strategic partner to executive leadership teams and boards coupled with her sound judgment advising a publicly traded, values-driven business on legal matters makes her ideally suited for this role,” said William Lauder, Estée Lauder executive chairman. La Lande will begin her new role at Estée Lauder August 19, succeeding general counsel Deirdre Stanley.
Olaplex has reported its sales results for Q2, which were in line with expectations, while its stocks have dropped 18.3%. “Our second quarter performance demonstrated continued stabilization in the business,” said Amanda Baldwin, the brand’s CEO. “I am confident in the direction we are taking the brand and remain incredibly excited about the long-term growth potential for Olaplex.”
Catch up on these and other stories at the links below.
Neom’s U.S. Expansion Plans. Nicola Elliott, founder of the British wellbeing brand, talks about the opening of its first U.S. store in New York City, and her plans for the future.(CEW)
The Ordinary Drops Body Care. A trio products have launched, following popular customer demand. (COSMETICS BUSINESS)
Estée Lauder Appoints Rashida La Lande As New General Counsel. La Lande will start her new role at The Estée Lauder Companies August 19, succeeding Deirdre Stanley. (BLOOMBERG LAW)
Olaplex Stocks Drop But Q2 Revenue Meets Expectations. Stocks in the hair care brand have dropped 18.3%. (YAHOO FINANCE)
Madison Reed’s Slam Dunk. The home hair color brand has partnered with Paige Bueckers and other basketball players to launch ColorWonder, a range aimed at Gen-Z shoppers. (WWD)
Traackr Compares H1 2024 Content Creator Trends With Those of 2023. Traackr analyzed content from a sample of 89,630 global creators with audiences interested in common categories, including beauty, fashion, and lifestyle content. (CEW)
Circana’s New Findings On The Joy Economy. The shift, it reports, represents a significant shift in consumers’ desire for need for escapism and emotional fulfillment. (CEW)
Duette Pioneers New Sun Care Approach. The new brand is taking a holistic approach, with a patent-pending skincare system combining topical and oral products. (BEAUTY INDEPENDENT)
