At CEW today, ViralMoment July 2024 has dropped, revealing TikTok’s trending beauty looks and products. Among the month’s trends of note are the move away from traditional tanning oils by MUAs, towards precise blush placement and fresh-faced, sun-kissed looks. The pomegranate makeup trend has being going strong, as have wedding season beauty looks. The last month has also seen a rise in morning routines being demo’ed by beauty influencers, who are also promoting lifestyle changes to enhance well-being.
In breaking news, MAC Cosmetics has partnered with home interiors brand Lick to create the MAC Black 40 lipstick, launching today. The limited edition was created to mark MAC’s 40th anniversary. “Black is at the heart of MAC’s DNA,” said Dom Skinner, the brand’s Director of Makeup Artistry. “The most exciting part of this collaboration with Lick has been exploring the versatility of black. Showing how it can be harnessed in multiple ways from fierce rebellion to clean minimalist, from a simple sheer sweep to dynamic overdrawn intensity.” Meanwhile, Glossier has dropped Boy Brow Arch, a pencil version of the OG, iconic Boy Brow pomade.
On the fragrance front, Austin-based brand Herb & Root has introduced its niche scents to 150 stores of H-E-B, the supermarket chain based in San Antonio. It hopes to expand to other grocery retailers, such as Hy-Vee and Erewhon “We’re looking for folks that allow us to meet customers where they go regularly,” said Herb & Root’s Julia Kahlig-Garuba, who co-founded the brand with her husband, Waziri Garuba.
In market news, ODDITY Tech Ltd. has released its financial results for the second quarter ended June 30, 2023, which represent its strongest yet. “We believe our year-to-date financial performance, with net revenue growth of 69% year-over-year, $50 million of net income, and $70 million of Adjusted EBITDA, reflects the power of our business model as we work to transform the global beauty and wellness market through technology and entrepreneurial DNA,” said Oran Holtzman, ODDITY co-founder and CEO.
In New York, Goop just hosted a three-day, ’French Pharmacie’ pop-up in Amagansett. The brand showcased a specially curated range of French-inspired clean skin care products and services. Meanwhile, Remedy Place, the new “luxury social wellness club,” is opening in a new SoHo location.
Read more on these beauty news stories at the links below.
ViralMoment July 2024: Drops. The new report breaks down TikTok’s hottest beauty looks and products in July. (CEW)
MAC Launches MAC Black 40 Lipstick. The limited edition shade was created in collaboration with interiors company Lick. (WWD)
Glossier Raises Brows. The brand has dropped a pencil version of its OG Boy Brow pomade. (BYRDIE)
Herb & Root’s Supermarket Sweep. The niche fragrance brand has been introduced in 150 stores of the San Antonio-based supermarket chain H-E-B. (BEAUTY INDEPENDENT)
ODDITY Announces Record Q2 Results. ODDITY Tech Ltd. has revealed its financial results for the second quarter ended June 30, 2023. (ODDITY)
Goop Hosts ‘French Pharmacie’. The company held a three-day, French-inspired pop-up in Amagansett, New York. (HAPPI)
Remedy Place Opens In SoHo. The “luxury social wellness club” is opening in a new SoHo location. (BUSINESS OF FASHION)
