Blazing a trail in plastic-free beauty, Canadian company ATTITUDE created non-toxic household products for 18 years before venturing into color cosmetics last year. Today at CEW, reporter Kavita Daswani talks to Jean-Francois Bernier, co-founder and CEO, about the development of its 100% vegan, Peta-approved and EWG VERIFIED Oceanly range of refillable beauty and personal care products, from solid shampoos to sunscreen. “Challenges will remain in convincing people that solid beauty products are a better option for them” said Bernier of ATTITUDE, which counts the U.S. among its primary markets. “But we’re excited for the next five years.”
Speaking of pioneering sustainable beauty, it’s been announced that The Body Shop has entered into an exclusivity agreement with Auréa, an investment group co-founded by beauty entrepreneur Mike Jatania, and led by former Molton Brown CEO Charles Denton. According to a joint statement from The Body Shop International administrators, FRP, and the Auréa group: “While the deal is not yet complete, we believe the combined experience of the consortium, together with the existing management team, represents the best outcome.”
In executive news, Walmart has tapped Vinima Shekhar as its new vice president of beauty, succeeding Creighton Kiper, according to an internal memo yesterday obtained by WWD. And in other breaking beauty news, Versace has chosen Channing Tatum as the new face of its Versace Eros fragrance, La Roche-Posay has picked tennis champion Taylor Fritz to partner with the brand in its new sun safety campaign, and Schwarzkopf Professional has launched its “Up Your Hair Game” Igora Vibrance color campaign, featuring athletes Venus Williams, Aly Raisman, and Megan Blunk.
Read more about these and other stories at the links below.
ATTITUDE Blazes A Plastic-Free Beauty Trail. Co-founder and CEO Jean-Francois Bernier talks to CEW about the brand’s successful expansion into sustainable beauty. (CEW)
New Hope For The Body Shop. The retailer has entered into an exclusivity agreement with Auréa and its partners, led by former Molton Brown CEO, Charles Denton. (RETAIL GAZETTE)
Walmart Appoints Vinima Shekhar VP Of Beauty. Shekhar succeeds Creighton Kiper in the role. (WWD)
Taylor Fritz Announced La Roche-Posay’s Sun Safety Partner. The tennis star will help to raise awareness of sun protection with the brand. (HAPPI)
Schwarzkopf Professional Serves “Up Your Hair Game” Campaign. The new ads features athletes Venus Williams, Aly Raisman, and Megan Blunk. (MODERN SALON)
Versace Taps Channing Tatum As Face of Versace Eros. The Hollywood star will feature in the new ad campaign for the Versace men’s fragrance. (DESIGN SCENE)
Dossier Launches Own-Range Scents. But can they match the success of the company’s iconic dupes? (BUSINESS OF FASHION)
Holding Their Own Against Amazon. Beauty Independent asks how beauty retailers can maintain their edge. (BEAUTY INDEPENDENT)
