Jenni Baden HowardIn breaking news, Puig has announced a sales rise of 7.7% in Q2 of of 2025, to €1 billion. “For the first half of 2025, sales hit €2.3 billion in net revenue, up 7.6% on a comparable basis, in line with analyst expectations,” reports Vogue Business. According to Marc Puig, the company’s CEO, “Fragrance continues to show healthy underlying growth after several exceptionally strong quarters, albeit at a slightly more moderate pace, and it is encouraging to see the recovery of makeup in Q2.”
Gen X beauty shoppers currently make up 25% of the beauty category’s total spend, according to new NielsenIQ research, totaling $1.5 trillion. The company’s latest data reveals that consumers between the ages of 45 and 60 favor products that “balance benefits with simplicity, legacy with innovation.”
Also making headlines this morning, Redken, owned by L’Oréal, has unveiled a new Artistic Ambassador Network. The new collective includes Evanie Frausto, hairstylist to Sabrina Carpenter, and 19 other “esteemed celebrity stylists, colorists, and educators to elevate their unparalleled expertise and knowledge within the beauty industry,” reports WWD.
In executive news, the iconic Florentine fragrance house Santa Maria Novella has tapped Ludivine Pont as the new CEO of Officina Profumo-Famaceuitica di Santa Maria Novella. Pont currently serves as Chief Marketing Officer at Balenciaga. Speaking of fragrance, here at CEW, we catch up with beauty entrepreneurs turned hoteliers, Alina Roytberg and Lev Glazman, co-founders of Fresh, and more recently, The Maker boutique hotel. “Today, the founders continue to evolve their journey as entrepreneurs, now on their luxury boutique hotel they founded in 2020 in Hudson, New York, one that marries their gift for developing unique sensorial experiences with that of hospitality experts,” writes CEW reporter Amber Katz, who sat down with the visionary husband and wife team.
In tech news, Instagram has started to allow public posts from professional accounts to show up in Google and other search engine results.
Catch up on these and other news stories by clicking on the links below.
Puig’s Sales Rise 7.6% In H1. “By category, the fragrance and fashion division (accounting for 73% of Puig’s revenue) grew 6.7% in Q2 and 8.6% in the first half to €1.6 billion,” reports Vogue Business. (VOGUE BUSINESS)
NielsenIQ’s Reveals The Spending Power Of Gen X. Shoppers aged 45 to 60 now comprise 25% of total spend for the beauty category, its latest data reveals, with skin care – creams ($184 billion), make-up ($92 billion) and hair care ($93 billion) – among the most popular categories. (COSMETICS BUSINESS)
Redken Debuts Artistic Ambassador Network. “Redken has always been about inspiring and empowering stylists behind the chair,” said Guillaume Duez, Redken’s General Manager. “As a brand rooted in innovation and artistry with so many talented artists relying on the brand every day, we made it our mission to leverage the most influential voices and amplify them to build community and connection.” (WWD)
Ludivine Pont Appointed CEO of Santa Maria Novella. Pont has been Chief Marketing Officer of Balenciaga since 2021, and will start in her new role at Santa Maria Novella from September. (THE BUSINESS OF FASHION)
Alina Roytberg And Lev Glazman On Making A Fresh Start. The husband-and-wife duo behind Fresh sat down with CEW. “The biggest mistake founders make is when they have equal roles in respect to decision making in every part of the business,” said Roytberg. “Ultimately, when you run a business, everything is a compromise.” (CEW)
Instagram Allows Google Searches Of Professional Account Posts. According to Global Cosmetics News, “photos, videos, carousels, and Reels from these accounts are now eligible for indexing. The feature is enabled by default but can be turned off manually in privacy settings. Personal and private accounts remain unaffected. (GLOBAL COSMETICS NEWS)
Mary Kay Shares 2025 Sustainability Report. The company’s annual report flags its commitment to social, economic and environmental sustainability. (HAPPI)
Berlin Packaging Buys Cosmei. The world’s biggest hybrid packaging supplier has acquired the Italian company renowned for its design-driven packaging solutions. (BEAUTY PACKAGING
