At CEW today, we report on a scientific breakthrough with the potential to reverse hair loss. “Researchers at MIT, Brigham and Women’s Hospital, and Harvard Medical School have developed a new type of microneedle patch for the scalp and skin that painlessly releases drugs into the area of hair loss to restore the health and vitality of hair follicles,” reports Elaine D’Farley. “It regulates, rather than suppresses, the immune response that triggers alopecia areata — and just in the areas where the patch is applied.”
In hair care innovation, Olapex has unveiled its first major launch since Amanda Baldwin became the brand’s CEO, last year. The new Bond Shaping Technology salon treatment, and complementary retail product, is targeted at curly, wavy and coily hair textures. “Curly hair has a huge unmet need, but we wanted to be sure we’re not just doing it for the sake of having a curl product,” said Baldwin. “We began with the science, and it’s a symbol of our approach.”
The Estée Lauder Companies has been named the number one company for multicultural women by Seramount, a strategic professional services and research firm dedicated to supporting high-performing, inclusive workplaces. The company focuses on organisations in corporate America that follow best practices when it comes to hiring, retaining, and promoting multicultural women in the United States.
In skin care, American Exchange has acquired Indie Lee, the clean range currently sold in over 2,000 locations, mostly in North America. “Beauty and personal care are among the fastest-growing categories, and with this acquisition, AXNY Group is poised to become a dominant leader in the space,” commented Alen Mamrout, CEO of American Exchange Group. Meanwhile, the non-prescription, personalized skin care brand Curology has entered CVS Pharmacy online, and will go into 3,800 stores in August.
As the buzz builds for the 2024 Paris Olympics and Paralympic Games, Rihanna’s Fenty Beauty will be giving volunteers beauty kits — including the Eaze Drop’Lit All-Over Glow Enhancer — and makeup tutorials.
Catch up on these and other stories at the links below.
New Hope For Hair Loss. CEW reports on the new breakthrough treatment that has the potential to reverse hair loss. (CEW)
Olaplex Unveils New Launch. The new Bond Shaping Technology salon treatment and products target curly, wavy and coily hair textures. (WWD)
Seramount Names The Estée Lauder Companies Number One Company For Multicultural Women. Seramount is a strategic professional services and research firm dedicated to supporting high-performing, inclusive workplaces. (THE ESTÉE LAUDER COMPANIES)
Curology Enters CVS. The personalized skin care brand is now available online at CVS Pharmacy and will go into stores in August. (HAPPI)
Indie Lee Acquired By AXNY. American Exchange Group has acquired the clean skin care brand. (FASHION NETWORK)
Game On With Fenty Beauty. Rihanna’s Fenty Beauty will be giving out beauty kits to volunteers at the 2024 Paris Olympics and Paralympic Games, and providing tutorials. (BEAUTY PACKAGING)
Saks Cuts Back On Emerging Beauty Brands. Beauty Independent reports that Saks Fifth Avenue is “whittling down its assortment of emerging beauty brands as it’s cutting costs.” (BEAUTY INDEPENDENT)
