Beauty's Top Headlines: July 18, 2024
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Model applying makeup to cheek using a beige coloured big applicator brush
Photo, No Makeup Makeup

Beauty’s Top Headlines: July 30, 2024

Mara Sirhal Appointed Chief Merchandising Officer of QVC U.S., Shiseido Announces Kentaro Fujiwara New CEO, Guerlain Partners With Pucci, Victoria Jackson Drops No Makeup Makeup, Wonderskin X Chipotle Collab, FDA Enhances MoCRA Cosmetics Portal

Today at CEW, we report on Qurate Retail Group’s appointment of Mara Sirhal as Chief Merchandising Officer of QVC U.S.. In her new role, Sirhal will develop and lead QVC’s merchandising strategy across all product categories, while also overseeing its Buying, Planning, and Programming organization. In addition, she will lead QVC’s Design Development & Global Sourcing team. Replacing Stacey Bowe, Sirhal was most recently Chief Merchant and Brand Officer for Saks Off 5th.

In other executive news, Shiseido has announced that Kentaro Fujiwara will succeed Masahiko Uotani as CEO of the Japanese company, effective on January 1, 2025. Fujiwara’s new title will be Director, Representative Corporate Executive Officer, President, and CEO.

In breaking product news, Guerlain and Pucci have joined forces to launch a capsule makeup collection for fall, in packaging that takes its cue from Pucci’s renowned Marmo print. The line-up will include special editions of the Rouge G lipstick, Météorites and Terracotta products. Meanwhile, Victoria Jackson — the makeup artist who coined the term “no makeup makeup”—has launched her own cosmetics range, No Makeup Makeup, by debuting a “cream balm” foundation, available in 13 shades.

Dropping tomorrow, to coincide with National Avocado Day, Wonderskin has collaborated with Chipotle to create a Lipolte Lip Stain, a limited edition inspired by the success of Wonderskin’s TikTok-viral lip stain. “This partnership is a perfect blend of two trailblazing brands, both passionate about delivering top-notch, sought-after products as well as building loyal and robust communities,” said Marina Kalenchyts, Brand Director of Wonderskin.

The U.S. Food and Drug Administration (FDA) has announced an update to MoCRA’s Cosmetics Direct electronic submission portal. The enhancements will allow for the discontinuation and relisting of cosmetic products.

Catch up on these and other stories at the links below.

Qurate Retail Group Taps Mara Sirhal As Chief Merchandising Officer of QVC U.S.. Sirhal succeeds Stacey Bowe. (CEW)

Shiseido’s New CEO Announced. Kentaro Fujiwara will succeed Masahiko Uotani on January 1 2025. (SHISEIDO)

Guerlain And Pucci Partner For Fall Makeup Collection. Product packaging takes its inspiration from the designer’s famous Marmo print. (WWD)

No Makeup Makeup Debuts. Veteran makeup artist Victoria Jackson is launching her own brand with the debut of No Makeup Makeup Foundation. (NO MAKEUP MAKEUP)

Wonderskin And Chipotle Collab. The Lipolte Lip Stain will drop on July 31, to coincide with National Avocado Day. (BEAUTY PACKAGING)

FDA Announces MoCRA Updates. Enhancements to the Cosmetics Direct electronic submission portal will enable the discontinuation and relisting of cosmetic products. (HAPPI)

Clarins Reformulates Double Serum. The French company is updating its iconic formula, reports Business Of Fashion, while achieving record financial results. (BUSINESS OF FASHION)

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