Fragrance dupe brand Dossier is making headlines today with the announcement that it is opening its first brick and mortar boutique, in NYC. Founded in 2019 by Sergio Tache, also Dossier’s CEO, the company’s debut store will open on Elizabeth Street in NoLita (a stone’s throw from other big name scent boutiques, including Aesop and Le Labo). “This boutique has been a long time coming,” Tache told WWD.
In other breaking news, Unilever has inked an agreement to buy Dr. Squatch, the male grooming brand, for an undisclosed sum. Meanwhile, L’Oréal’s CEO, Nicolas Hieronimus, has spoken to Bloomberg about the company’s performance across categories, globally. According to Global Cosmetics News, “demand remains solid in mass and dermatological beauty, while the middle market is underperforming. Haircare and fragrance are performing strongly in both the U.S. and U.K., while makeup is weaker.”
Today at CEW, we turn the spotlight on Olay’s Super Franchise, a multi-functional line-up of science-based, supercharged skin care, which is seeing ““very strong results,” according to Stephanie Headley, Senior Vice President of North America Skincare at Procter & Gamble. “When it comes to formulation, Olay’s women-led R&D team has spent decades performing clinical studies and patenting ingredients to find the most efficacious blends,” writes CEW reporter Belisa Silva, who sat down with Headley.
With sun protection and giving back in mind, at CEW we unpack the new, TikTok Shop-exclusive, Haut Drops X Ian Michael Crumm Protect & Glow Suncare Wardrobe Set. 100% of the proceeds will benefit the Melanoma Research Foundation.
In other skin care updates, French pharmacy skin care brand Avène has created its own Dermfluencer Council. A network of board-certified dermatologists will “share their expert advice at key retail locations, breaking down complex science into actionable everyday tips that demystify skincare for every consumer,” reports Happi.
To read more about these and other news stories, click on the links below.
Dossier Opens First Store in NYC. “We wanted to have a branded space where we control the environment and can talk about our Impressions, our Originals, and help consumers through their discovery of Dossier,” said Sergio Tache, Dossier’s founder and CEO. (WWD)
L’Oréal Compares Its Performance Across Categories. “E-commerce now accounts for over 27% of L’Oréal’s global revenue, with the figure expected to rise,” reports Global Cosmetics News. “Online sales have accelerated sharply from a low base. Brick-and-mortar channels are seeing slower momentum by comparison.” (GLOBAL COSMETICS NEWS)
The Story Behind Olay’s Super Franchise. “We will continue to solve real consumer challenges, and we will look for new ways that the five- in-one promise can serve more consumers,” Stephanie Headley, Senior Vice President of North America Skincare at Procter & Gamble, told CEW. “We’ve seen very strong results across the marketplace, very strong ratings and reviews, and we plan to continue that momentum.” (CEW)
Haut Drops X Ian Michael Crumm Kit Drops. The Protect & Glow Suncare Wardrobe Set includes Colorscience’s Lip Shine SPF 35, Avene’s Cicalfate+ Restorative Cream, and Image Skincare’s Daily Prevention SPF 50 Ultra Defense Moisturizer, packaged in a co-branded bag with an insert containing helpful tips about sun safety.
Avène Creates Dermfluencer Council. “Through the Dermfluencer Council, Avène is reinforcing its mission to improve skin health by ensuring consumers have direct access to expert skincare advice and products —something that is crucial for navigating today’s complex skincare landscape,” commented Lisa Morris, President and CEO of Pierre Fabre USA. (HAPPI)
Unilever To Acquire Dr. Squatch. The British company will acquire the personal care company from growth equity firm Summit Partners. (COSMETICS BUSINESS)
Dividends Male Grooming Range Launches. Founded by Jake Rosenbaum, the range is designed to “reframe skincare as a smart, strategic habit rather than a vanity project,” according to Beauty News Daily. (BEAUTY NEWS DAILY)
