At CEW today, we spotlight game-changing tech, Prose — the personalized, AI-powered hair care company that delivers product regimes according to an online self-assessment quiz — has released the results of a clinical study of over 206 participants. “It has been our belief since the beginning that personalization works better,” Marie Mignon, Prose’s Chief Scientific Officer, tells CEW reporter Paige Herman-Axel. In the double-blind trial, comparing Prose’s performance with that of six, premium ready-made brands, the products improved all the hair parameters after one month of use and performed better than the alternatives in improving hydration, reducing frizz and damage. Having recently opened a new facility in Brooklyn’s Industry Park, Prose is now looking further afield to other locations.

Also at CEW, we report on the new NIQ report, Asian Consumers Are Beauty Enthusiasts, identifying the top stats and trends related to this consumer. “As the Asian consumer in the U.S. is highly engaged in beauty, the segment over indexes in a majority of categories within beauty and personal care,” writes Genevieve Monsma. “In the facial skin care category, Asian consumers are outspending the average buyer in every category, with the highest dollar spend difference in moisturizer (+$54) and skin appliances (+$30).”

In other breaking news, a spring pop-up by Beauty and Well-being, the media and event platform founded by Clémence von Mueffling, will take place at the French Institute Alliance Française (FIAF) skyroom on May 29, showcasing new-to-the-U.S. brands including L’infuseur, AKT London, and Kure Bazaar. Meanwhile, Dior has announced that Charlize Theron will be the brand’s new skin care ambassador. Theron, who has been the face of the J’adore scent for 20 years, will appear in an upcoming skin care campaign. Catch up on these and more stories at the links below.

AI-Powered Hair Care Shines Over Competitors. Prose has revealed the results of a double-blind clinical trial. (CEW)

NIQ Reveals The Power Of The Asian American Beauty Shopper. In a new report, NielsenIQ identifies the top stats and trends related to this beauty enthusiast. (CEW)

Beauty and Well-being To Host Pop-up. The media and event platform, founded by Clémence von Mueffling, will host its seasonal pop-up with some new-to-the-U.S. names next week. (WWD) 

Dior Appoints Charlize Theron As Skin Care Ambassador. The actress, who has been the face of the brand’s J’Adore scent for 20 years, will appear in a new campaign. (COSMETICS BUSINESS)

Ulta Beauty Debuts Same-Day Delivery with DoorDash. The move marks the first time when the service’s monthly active users across all 50 states can place orders from a beauty retailer. (HAPPI)

Younger Beauty Shoppers Are Crushing On Blush. Why a new generation of consumers are suddenly embracing blush. (BUSINESS OF FASHION)

JW Marriott Partners With Flamingo Estate. The new global brand partnership allows guests to experience “a multifaceted exploration of the senses”, including a new, garden-infused signature scent. (BEAUTY MATTER)