At CEW today, we shine a light on the consumer trends moving the needle in sun care. The Spate x Symrise: 2024 Sun Care Trends Report has dropped, providing a collaborative analysis of what shoppers are seeking now from their sun protection, and how brands can best maximize on market trends. Topics covered include multi-functional products and cutting-edge formulations, and among the key trends highlighted is the focus on mineral versus chemical sunscreens. An increasing number of consumer searches reveals that shoppers want to educate themselves on the differences, and the possible pros and cons of the two formulas. “The report underscores the importance of  trends, emphasizing the need for brands to innovate and effectively educate consumers,” said Yarden Horwitz, Spate’s Co-Founder. “By staying informed about consumer preferences and leveraging the latest search data, brands can create products that meet constantly changing safety and efficacy standards, while standing out in a crowded marketplace.”

Speaking of sun protection, a new survey the American Academy of Dermatology (ADD) has revealed that Generation Z adults, aged between 18-25, are at risk for skin cancer due to rising rates of tanning and burning. In the national survey of over 1,000 U.S. adults, 70% reported having tanned or darker skin in 2023, but 37% used sunscreen only when nagged by others. Furthermore, 52% of the Gen Z survey participants were unaware of one or more sunburn risks, such as that of developing skin cancer or premature aging of the skin.

In cosmetic procedure news, CEW is partnering with Allē, the Allergan Aesthetics loyalty rewards program, to highlight its new search for the Next Faces of BOTOX® Cosmetic (onabotulinumtoxinA), and their other leading brands, including the JUVÉDERM® Collection of Fillers. The casting call will feature everyday people, rather than professional models. “The aesthetic market is open to people of all races, genders, and ethnicities,” says Nicole Katz, Vice President, Corporate Affairs and Customer Engagement. “Through this campaign we are sharing authentic aesthetic journeys, which we believe is very powerful and will reflect the diversity of the aesthetics industry.” 

In other breaking news, Shikohin — the Japanese “slow beauty” and wellness brand — is entering Neiman Marcus, and Dutch makeup artist and beauty blogger Nikkie de Jager, who has a combined following of 42.7 million across Instagram, TikTok, and YouTube, has been named the world’s most powerful beauty influencer by Cosmetify.

Catch up on these and other stories at the links below.

The Spate x Symrise: 2024 Sun Care Trends Report Drops. The new, collaborative report sheds light on the key consumer trends moving the needle in sun care, and how brands can best get on board. (CEW)

Gen Z At Risk Of Skin Cancer. The results of a new survey by the American Academy of Dermatology (ADD) has revealed that 70% reported tanned or darker skin in 2023 and 37% only use sunscreen when nagged by others. (HAPPI)

Allē Launches Search for the Next Faces of BOTOX® Cosmetic (onabotulinumtoxinA) And Its Other Leading Brands. The casting call will feature everyday people, rather than professional models. (CEW) 

Shikohin Debuts At Neiman Marcus. The Japanese-inspired “slow beauty” and wellness range has announced it is entering Neiman Marcus.  (BEAUTY INDEPENDENT)

The World’s Most Powerful Beauty Influencer. Cosmetify has named Nikkie de Jäger the world’s most powerful beauty influencer. The Dutch makeup artist and beauty blogger has a combined following of 42.7 million across Instagram, TikTok, and YouTube. (THE INFLUENCER FORUM)

Marc Pritchard Of P&G Talks Market Growth. P&G’s chief brand officer tells WWD that his team approaches every project using the “four Rs” framework of reach, representation, relevance and resonance. (WWD)

What Price Customer Loyalty? How can brands best assess the balance between the costs and benefits of loyalty programs? (BUSINESS OF FASHION)