Andrea NagelThe beauty industry continues to evolve as brands pursue new ways to connect with consumers, strengthen their businesses, and stand out in a competitive market. Recent updates highlight a mix of brand growth, product launches, and strategies focused on building customer engagement.
Cardi B’s hair-care brand Grow-Good Beauty is bringing new shoppers to Revolve Group and contributing to profits. Its net sales nearly doubled from the second quarter, while repeat purchases increased and the brand became one of Revolve’s top 10 sellers. Grow-Good also helped drive the retailer’s largest quarterly increase in active customers, though its lower-priced products contributed to a 5% decline in average order value. Revolve is using the launch to attract beauty shoppers and strengthen its expansion into celebrity-backed brands. The company plans to build awareness through marketing and mini product launches, while preparing for a beauty venture with Donatella Versace in 2027. (Glossy)
German fragrance distributor Nobilis Group is facing calls for a boycott after filing intellectual property complaints against TikTok creators who compare luxury perfumes with cheaper alternatives. The complaints led to account suspensions, prompting creators Noel Deyzel and Patrón Profumo to stop featuring Nobilis-distributed brands. Nobilis says it reports suspected legal violations, while creators argue their videos are legitimate reviews. The dispute highlights the tension between protecting fragrance brands and maintaining relationships with creators whose content can influence shoppers. With fragrance sales on TikTok Shop rising and many consumers buying dupes, aggressive enforcement could affect both brand reputation and consumer loyalty. (Beauty Independent)
E.l.f. Beauty increased their fiscal sales forecast for next year after second-quarter net sales rose 51% to $520.8 million, beating analysts’ expectations. The company credited growth across its portfolio, including Rhode, the skincare brand acquired in 2025 that is expanding its European reach through Sephora. E.l.f. now expects full-year sales growth of 22% to 24%, up from its previous 18% to 20% outlook. Net income also rose year over year, while gross margin improved. The company invested in marketing and price reductions during the quarter, but said the additional marketing spend is not expected to continue at the same level next year. (The Industry Beauty)
Coty’s first-quarter fiscal 2027 revenue fell 1% to $1.56 billion, with declines across both its Prestige and Consumer Beauty divisions. However, six core prestige brands, including Burberry, Hugo Boss, Calvin Klein, Marc Jacobs, Chloé and Kylie Cosmetics, recorded combined like-for-like growth of 5%. Net income and free cash flow also increased, signaling early progress under the company’s Coty. Curated restructuring strategy. Coty expects another low-single-digit sales decline in the second quarter. The results point to improving performance among key prestige brands, while ongoing weakness in mass-market cosmetics and margin pressure continue to challenge its recovery. (Global Cosmetics News)
Juice Beauty has introduced its 2026 Holiday Gift Guide, featuring skincare sets, bestsellers and a Mystery Bundle, with gift sets starting at $42. The collection includes options for different recipients and skincare needs, from travel-sized products to premium routines. The brand is also offering a limited-time introductory deal for new customers and says more seasonal promotions will follow ahead of Black Friday and Cyber Monday. Juice Beauty is emphasizing its focus on organic ingredients, clinical testing, and select products with EWG VERIFIED® recognition as it positions the guide for holiday shoppers. (PR Newswire)
To read more about these stories, click the headlines below.
Cardi B’s Hair-Care Brand Is Bringing New Shoppers To Revolve
Beauty’s Dupe Battle Moves To TikTok As Creed Distributor Faces Backlash Over Creator Suspensions
E.l.f. Beauty Raises Annual Sales Forecast After 51% Quarterly Growth
Coty Reports 1% Sales Decline As Prestige Brands Recover
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