Today at CEW, Lauren Brody discusses the challenge of making — and, more specifically, maintaining — boundaries as a working mother. “Intellectually, of course, we all know that we need boundaries,” writes Brody, in her latest CEW column, The Mother of Wisdom. “But, as women, as moms, we also need to project more ambition than ever to succeed. (Pay gap! Implicit bias! Motherhood penalty! Underrepresentation!) It’s no wonder we are all conditioned to over-deliver and to under-boundary ourselves.”
In breaking news, Tyler, the Creator is expanding outside of the U.S. marketplace. The brand is launching its hero Golf le Fleur’s French Waltz fragrance, along with some of its clothing, in the U.K. “We’ve gotten to a place where we’re big enough to grow in wholesale, but we can’t grow everywhere at once,” said Christopher West, Golf le Fleur’s Managing Director. “We’re focusing on Europe and the jumping-off point is Selfridges.” Meanwhile, Paris Hilton’s media and lifestyle company, 11:11 Media, is partnering with Guthy-Renker to create the beauty and wellness inspired 11:11 Beauty. Long-time beauty executive Alexandra Marsh will take the helm as CEO & Co-Founder. “We’re blending Paris’s commitment to excellence with Guthy-Renker’s proven ability to create market-leading brands,” said Marsh.
In beauty tech, Global Cosmetics News reports that The Estée Lauder Companies is partnering with OpenAI, in a bid to help ‘empower employee creativity and unlock insights to better serve today’s consumers. Jane Lauder, Chief Data Officer & EVP, Enterprise Marketing, and member of ELC’s Board of Directors, commented: “We were excited to partner with OpenAI because we wanted an enterprise version of ChatGPT that would enable us to protect our most valuable asset, which is 75+ years of data.”
Dove will be returning to the Super Bowl Sunday next February with a new 30-second ad spot. Part of its Body Confident Sport program, the new ad will highlight the statistic that almost half of girls drop out of sports by age 14 because of low body confidence. Meanwhile, in executive news, The Body Shop has appointed Penny Brook as its CMO, and Sally Dowling as CFO/COO, as part of its strategy to help “optimize the business” and “drive growth” post-acquisition.
Read more on these and other stories at the links below.
How To Keep The Boundaries You Set. Lauren Brody gives advice for working mothers in her latest CEW column, The Mother Of Wisdom. (CEW)
Tyler, the Creator Expands To The U.K.. The brand is taking Golf Le Fleur and some of the apparel range to Selfridges on Dec. 2. (WWD)
Paris Hilton Launches 11:11 Beauty. The new company will focus on beauty and wellness products. (BEAUTY PACKAGING)
Dove’s Super Bowl LIX Comeback. The brand’s Body Confident Sport program will continue with a new 30-second spot. (HAPPI)
The Estée Lauder Companies Partners With OpenAI. “We were excited to partner with OpenAI because we wanted an enterprise version of ChatGPT that would enable us to protect our most valuable asset, which is 75+ years of data,” said Jane Lauder, Chief Data Officer & EVP, Enterprise Marketing, and member of ELC’s Board of Directors. (GLOBAL COSMETICS NEWS)
The Body Shop Taps New Executives. Penny Brook has been appointed CMO, and Sally Dowling is the company’s new CFO/COO. (COSMETICS BUSINESS)
Sync Beauty To Launch In 2025. The new beauty brand, co-founded by Kateryna Fistal and Anne Zloch, will champion “natural beauty and fostering inner harmony”. (BEAUTY NEWS DAILY)
