Today at CEW, we report on Skin Atlas, the new AI-powered skin analysis technology from Haut.AI. “Skin Atlas is driven by Haut.AI’s SkinGPT technology (launching publicly later this year), which allows users to visualize skin care results and can simulate the effects of skin care clinical trial results, environmental aging and more,” writes CEW reporter Paige Herman-Axel, who talks to Anastasia Georgievskaya, CEO and co-founder of the beauty tech trailblazer, about the cutting edge tech, data privacy and functionality behind the Skin Atlas experience. “SkinGPT can create highly detailed, photorealistic skin patterns and this capability has shaped the revolutionary Skin Atlas anonymization method,” she reports.

In breaking news, RMS Beauty, the clean cosmetics brand founded by makeup artist Rose-Marie Swift, is making its debut on Ulta Beauty’s website. At the same time, the company is launching a line-up of Legendary Lip Oils. “We want to make a big splash with Ulta, and drawing in a younger customer with our lip oils is a great way to do it,” Elaine Sack, Chief Strategic Officer, RMS Beauty, told WWD. Swift is delighted with the move. “It has a really good audience for mature women, and the people I talk to always asked when I would be in Ulta,” she said. “That was my choice, right from the beginning, of where I wanted to be.”

Yesterday, Tarte Cosmetics hosted a 12-hour TikTok live fundraiser, #StormofLove, to support Hurricane Helene relief efforts. Over 20 content creators got involved, with Maureen Kelly, the brand’s founder & CEO, matching all donations up to $250,000. And speaking of giving back, E.l.f. Beauty has released its 2024 Impact Report, which provides a global overview of its progress. “Our Impact Report reflects on what e.l.f. Beauty has done to be bold disruptors with a kind heart,” Tarang Amin, Chairman and CEO of E.l.f. Beauty, commented. “We also use this as an opportunity to set new aspirations along with metrics for how we’ll hold ourselves accountable.”

In business updates, The Body Shop has shared its ‘market by market’ global recovery plan, which has started with the brand’s franchise in Iberia, the peninsula in south-western Europe that includes Spain and Portugal. “We’re on our way back, market by market, product by product, customer by customer,” said Charles Denton, The Body Shop’s CEO. The division will be led by Veneta Petkova, Head Franchisee of The Body Shop Bulgaria, and Diego Ortiz de Zevallos, the business’s former Iberian Managing Director.

Read more about these and other stories at the links below. 

Haut.AI Skin Unveils Skin Atlas. CEW talks to Anastasia Georgievskaya, CEO and co-founder of the beauty tech trailblazer, about the new technology. (CEW)

RMS Beauty Makes Ulta Beauty Debut With Lip Oils. The brand is launching on Ulta’s website with a new lip product. (WWD)

Tarte Cosmetics Hosts #StormOfLove. The makeup brand got over 20 content creators involved in a TikTok Live yesterday, to help relief efforts in the wake of Hurricane Helene. (HAPPI)

E.l.f. Beauty’s 2024 Impact Report Drops. It details E.l.f.’s progress globally, during the period. (BEAUTY PACKAGING)

The Body Shop’s Back, Market By Market. The business has unveiled its recovery plan, starting in Iberia. (COSMETICS BUSINESS)

Latinas In Beauty Launches Petition. Latinas In Beauty is calling on the beauty industry to pledge support for increasing Latina representation and impact. (BEAUTY INDEPENDENT)

Sephora Switches Strategy In Asia. Beauty Matter reports on how the retailer is pivoting its retail strategy in Asia. (BEAUTY MATTER)

Unpacking Confusing Skin Care Claims. Business Of Fashion states that “a product’s promises are only as good as the tests that back them up,” and investigates some of the claims currently being made by skin care brands. (BUSINESS OF FASHION)