Jenni Baden HowardIn beauty executive moves, Chanel has appointed Katie Welch in the newly created position of Head of US Brand and Communications. Currently Chief Marketing Officer at Selena Gomez’s Rare Beauty, Welch is a beauty veteran who has previously held leadership roles at Hourglass Cosmetics and The Honest Company. She will join Chanel on January 5, and also be part of Chanel’s U.S. management committee.
M.A.C. is also making headlines, with the announcement that it is entering Sephora U.S. stores, in January 2026. “We are thrilled to expand our partnership with M.A.C., giving all Sephora U.S. shoppers access to one of the most iconic brands in beauty,” said Carolyn Bojanowski, EVP Merchandising at Sephora U.S.
No Makeup Makeup founder Victoria Jackson has unveiled the brand’s first scent, No Fragrance Fragrance. “What we are, what our new category is, is a fragrance essence,” Kim Wileman, Jackson’s longtime collaborator, told WWD. Wileman co-created the scent, which is designed to help to protect the skin’s microflora. “We’re at 3% fragrance, and we were able to create the fragrance to last four hours in total.”
In other headlines this morning, The Estée Lauder Companies (ELC) has partnered with the retail platform Shopify. “Shopify is one of the most highly recognized commerce leaders in the world – with a proven commitment to continuous innovation,” commented Stéphane de La Faverie, President and CEO, The Estée Lauder Companies.
At CEW today, we highlight the findings of the new Revuze Social Media Lipstick Purchases Report, which reveals what happens after the hype passed, and whether or not viral trends translate into lasting brand loyalty. Revuze analyzed 429,714 unique reviews from major e-tailers, including Walmart, Amazon, Ulta, Target, Walgreens, CVS, Sephora, and Nordstrom, across the Lip category.
Also here at CEW, we report on the hotly anticipated arrival of rhode at Sephora UK, on November 10 — the brand’s first global expansion. “We’re thrilled to welcome rhode to Sephora UK as their exclusive retail partner and our latest ‘Only at Sephora’ brand,” said Sarah Boyd, Managing Director, Sephora UK. “We know there are already thousands of UK fans who can’t wait to shop rhode locally, which is now more accessible than ever online at sephora.co.uk and across our growing number of stores in the region.”
In new innovations, Boston-based therapeutics company Indomo has attained $25 million in funding to develop ClearPen — an “at-home investigational injectable therapy” for inflammatory acne, reports Global Cosmetics News. The round was backed by Atomic, Foresite Capital, and Polaris Partners. Meanwhile, from Shark Tank to Walmart, Atlanta-based, independent soap maker Kristen Dunning’s products will be launching at the retailer. Meanwhile, JLo Beauty has launched That First Take Define & Depuff Eye Masks, designed to target the under-eye area, in advance of the holiday season.
Read more about these news stories by clicking on the links below.
Chanel Appoints Katie Welch Head of U.S. Brand And Communications. Welch will be based in New York for her new position. (BUSINESS OF FASHION)
M.A.C. Cosmetics Enters Sephora U.S. “”Together, M·A·C and Sephora share a core belief that beauty is for everyone, and this partnership reflects our mutual dedication to empowering all individuals to limitless self-expression,” said Aïda Moudachirou-Rébois, SVP and Global General Manager, M·A·C Cosmetics. (YAHOO FINANCE)
No Makeup Makeup Launches First Scent. “The category is absolutely going to expand,” hinted co-creator Kim Wileman. “There’s going to be additional skews that we launch within the umbrella of No Fragrance Fragrance.” (WWD)
What Happens After The Lipstick Hype? Insights from the new the new Revuze Social Media Lipstick Purchases Report include the trends driving conversation, such as the “Blurred Lip” and “Layering” tags dominating online tutorials. (CEW)
The Estée Lauder Companies (ELC) Partners With Shopify. “The partnership sets out to modernise ELC’s existing digital infrastructure and improve omnichannel shopping experience, both digital and in-store, across the cosmetics giant’s brand portfolio,” reports Cosmetics Business. (COSMETICS BUSINESS)
Sephora UK Welcomes Rhode. Sephora’s UK website and brick and mortar stores will both stock the core product range. (CEW)
ClearPen Injectable Acne Treatment Debuts. “ClearPen combines a microneedle self-injection device with triamcinolone acetonide, a corticosteroid used by dermatologists to treat acne lesions,” according to Global Cosmetics News. (GLOBAL COSMETICS NEWS)
Shark Tank Soap Maker Enters Walmart. Gently Soap was also spotlighted on “Oprah’s Favorite Things”. (BEAUTY INDEPENDENT)
JLo Beauty Drops Eye Masks. The masks contain Advanced Tetrapeptides and a Hyaluronic Acid Complex to hydrate and plump the under eye area. (BEAUTY PACKAGING)
