Jenni Baden HowardAt the EDGE 2025 Women Leaders Forum Monday, a panel of women supply chain leaders gathered to share how they are blazing a trail in their respective industries, by leading with creativity, resilience, and purpose, reports Supply Chain Exchange. Panelists included Sarah Chu Kirby, Executive Director, Global Supply Chain Strategy, Transformation, and Value Acceleration at The Estée Lauder Companies.
In working motherhood news, a new report titled “The Great Exit” by New York City-based financial services firm KPMG explores the impact of stricter return‑to‑office mandates and rising childcare costs on mothers returning to work. “Labor force participation among mothers with children under five dropped nearly three percentage points between January and June 2025, coinciding with a near doubling of full‑time office mandates among Fortune 500 companies,” reports Fortune.
Today at CEW, we sit down with Roshini Greenwald, President, m.ph Beauty, the cosmetics company founded by A-list celebrity makeup artist Mary Phillips. “Greenwald joined m.ph last November after 15 years at L’Oréal, drawn to the idea of building something from the ground up, but also sharing Phillips’ vision,” writes CEW reporter Kavita Daswani, who asked the seasoned beauty executive how she is positioning the brand for longevity.
In marketing headlines, CeraVe has inked a multiyear contract with the National Basketball Association (NBA), as its Official Skincare and Haircare Partner. “The deal aims to integrate dermatologist-developed skin care into the basketball world through marketing collaborations and community initiatives,” reports Global Cosmetics News. Meanwhile, e.l.f. Cosmetics is showcasing its PETA cruelty-free creds with its “Animal Intelligence” campaign, and Bliss has launched a limited-edition range of products in a nostalgic collaboration with Gilmore Girls, featuring Kelly Bishop, one of the stars of the TV show.
In other beauty news, the men’s grooming brand Harry’s has made its debut into fragrance with the launch of three colognes, created with Mane, the French fragrance house.
Read more about these beauty news stories by clicking on the links below.
EDGE 2025 Women Leaders Forum Champions Creativity, Resilience and Purpose. “The panel covered an array of topics including how data and technology can help identify other sources of supply, how adaptive collaboration can help your teams react quickly to disruptions, and ways to keep your team members energized and innovative during challenging times,” reports Supply Chain Exchange. (SUPPLY CHAIN EXCHANGE)
“The Great Exit” Report On Working Motherhood. According to Fortune, the data “aligns with KPMG’s finding that mothers—especially college‑educated mothers of very young children—are being pushed out by inflexible schedules atop a constrained childcare market.” (FORTUNE)
m.ph Beauty President Roshini Greenwald Talks To CEW. “Mary has always emphasized teaching. Even pre-launch, when she’d post tutorials, the engagement was huge,” said Greenwald about the brand’s founder, celebrity makeup artist Mary Phillips. “At Sephora, our displays show visuals of how to use each product, so if someone’s unsure, they can snap a photo and try it at home. You don’t need to watch a 20-minute YouTube video.” (CEW)
CeraVe Partners With National Basketball Association (NBA). “The deal aims to integrate dermatologist-developed skincare into the basketball world through marketing collaborations and community initiatives,” reports Global Cosmetics News. (GLOBAL COSMETICS NEWS)
ELF Cosmetics Launches “Animal Intelligence” Campaign. “As a lifelong pet lover, this campaign is especially close to my heart. At ELF, we know how deeply our community values our products being vegan and cruelty-free,” commented Patrick O’Keefe, chief integrated marketing officer of ELF Beauty. (HAPPI)
Bliss X Gilmore Girls Premieres. Cosmetics Business calls it “a “nostalgic nod” to the series with packaging inspired by locations such as Luke’s Diner, the Dragonfly Inn and Chilton school’s blue plaid.” (COSMETICS BUSINESS)
Harry’s Debuts Fragrances. The trio of colognes — Kin, Cowboy Classic and Moonrise —are available direct-to-consumer, Amazon and TikTok Shop. (WWD)
