Jenni Baden HowardBeauty executive Vasiliki Petrou has announced the launch of her own company, Veralis, designed to “support founders at the intersection of beauty, wellness, longevity, and consumer health.” Petrou was the CEO of Unilever Prestige for over a decade, reports WWD.
In other breaking news, Coty Inc. has priced a $900 million aggregate principal amount of 5.600% Senior Notes due 2031, reports Global Cosmetics News, and the offering is expected to close around October 15, 2025. Meanwhile, Society Brands — the health and personal care e-commerce brand holding company — has acquired Crunchi, the DTC clean cosmetics and skin care brand.
In female leadership news, Noella Gabriel, the global president of ELEMIS, talks about her inspirational 35-year career with the brand in an interview with echolive.ie. Since being headhunted by ELEMIS in its start-up stage, Gabriel has served as its Director of Education, General Manager of the U.K., and General Manager of the U.S. She is currently Global President. “There’s not a role I haven’t done and enjoyed,” she said.
Here at CEW, we unpack Charm.io’s comprehensive newly report on the trends, shops, products, and brands driving revenue within the skin care category. The report looks at how legacy brands, and up and coming DTC companies are faring in this competitive market.
On the beauty tech front, Lancôme has unveiled its first device inspired by microneedling treatments, for home use. The Lancôme Rénergie Nano Resurfacer 400-Booster meets a “demand for high-performance skin care solutions outside of clinical settings,” Paul Tartrat, Beauty Tech and Innovation Director at Lancôme International, told Cosmetics Business.
In cosmetics news, Spate reports that sales of plumping lip liners have increased by 1,000% in comparison with last year, reports Happi, and Laura Geller has partnered with Debi Mazar for the comeback of the Baked Gelato Swirl Illuminator in Gilded Honey, with an ad campaign shot in Florence, Italy, where the products are made.
Read more about these news stories by clicking on the links below.
Vasiliki Petrou Launches Veralis. “Our goal is to build ecosystems where everyone wins, and I am excited to start this new chapter with inspiring partners and collaborators,” commented Petrou. (WWD)
Coty Inc. Prices A $900 Million Aggregate Principal Amount Of 5.600% Senior Notes. “The Notes, issued jointly by Coty and its subsidiaries HFC Prestige Products, Inc. and HFC Prestige International U.S. LLC, will be senior unsecured obligations provided they retain investment-grade ratings from at least two of three major agencies,” reports Global Cosmetics News. (GLOBAL COSMETICS NEWS)
Society Brands Acquires Crunchi. The DTC clean makeup and skin care brand has built a network of micro-influencer advocates. (BEAUTY INDEPENDENT)
Noella Gabriel On 35 Years At ELEMIS. “When I chat to girls, they talk about their next salary and their next title, and that really wasn’t on my radar at all. I went anywhere I could learn,” Gabriel told echolive.ie. “I don’t think you learn from the textbook, I don’t have a degree, I’m from the university of life and I thank all the people I met along the way that helped shape me to what I am today.” (ECHOLIVE.IE)
Charm.io Reveals Skin Care Trends Driving Revenue. Between January and August 2025, skin care generated $309 million in U.S. TikTok Shop sales, making the category a top-selling beauty segment, outperforming makeup ($308 million) and fragrance ($208 million). (CEW)
Lancôme Debuts Microneedling Device. The gadget was first teased at Paris’ Viva Technology trade show in 2024. (COSMETICS BUSINESS)
Plumping Lip Liners The Fastest Growing Makeup Product In The U.S. According to Spate, reports Happi, “TikTok leads the charge with 74% of the trend’s Popularity Share and 185.5K average weekly views.” (HAPPI)
Laura Geller Partners With Debi Mazar For Baked Gelato Beauty Campaign. “Five years ago, we decided to shift our brand to exclusively serve women over 40 years ago and took a deeper look at our overall portfolio. We received feedback that the old Baked Gelato formulation wasn’t working on mature skin,” said Geller. (BEAUTY PACKAGING)
