At CEW today, L’Oréal Luxe Division President Silvia Galfo talks about her remarkable career journey, mostly at L’Oréal, which spans over two decades. “In April of this year, Galfo was appointed President of L’Oréal Luxe Division, a role that has her overseeing an impressive portfolio of 15 power brands in the U.S. market,” writes CEW reporter Didi Gluck, who gets the trailblazing executive’s take on the beauty industry today, its challenges, and her vision for the future of the luxury category.

In other L’Oréal news, Indian actress Alia Bhatt has been signed by L’Oréal Paris as its latest ambassador. “She uses her global platform and role as a producer to push for inclusivity in the film industry, and to shed light on Indian cinema worldwide,” said Delphine Viguier-Hovasse, the Global Brand President, L’Oréal Paris, about the appointment. Meanwhile, Glossier has tapped American singer Mette as its new brand ambassador. She appears in the ad campaign for Glossier’s new Crème de You, the body cream version of its cult scent. 

Innovating in skin care, Noble Panacea has unveiled its new Eye Lift Concentrate. The latest launch from the luxury skin care brand harnesses patented technology that “encapsulates the active in a tiny size that’s 10,000 times smaller than a skin cell, and brings it down to where it needs to act,” according to said Céline Talabaza, Noble Panacea’s CEO.

Maybelline is reviving its iconic brand jingle, “Maybe she’s born with it … maybe it’s Maybelline with it,” a new spin on the anthem. “Our jingle captures the essence of who we are as a brand,” said Trisha Ayyagari, Global Brand President for Maybelline New York. “It has transcended pop culture conversations, decade after decade, and we are thrilled to reintroduce a fun and modernized version to a new generation of cultural innovators.”

Read more on these and other stories at the links below.

5 Minutes With L’Oréal Luxe Division President Silvia Galfo. CEW sits down with the trailblazing L’Oréal executive. (CEW)

Noble Panacea Eyes A New Opportunity. The luxury skin care brand has launched a patented new Eye Lift Concentrate. (WWD)

“Maybe’s It’s Maybelline” Gets A Makeover. Maybelline New York has revived its iconic jingle, for a new generation of beauty consumers. (HAPPI)

L’Oréal Paris Taps Indian actress Alia Bhatt As Ambassador. The British-Indian actress is the brand’s newest face. (COSMETICS BUSINESS)

Glossier Signs Mette As New Brand Ambassador. The American artist and singer appears in the ad campaign for the brand’s new Crème de You body cream. (BEAUTY NEWS DAILY)

Blurring The Lines. Why so many beauty brands are launching blurring products. (BEAUTY INDEPENDENT) 

Vennette Ho Talks Business. Beauty Matter interviews Ho, Managing Director and Head of Beauty and Personal Care at Raymond James. (BEAUTY MATTER)