When it comes to news you need to know this morning, in the beauty space Estée Lauder looks to become the most accessible brand on the planet, K18 wants to better understand the scalp microbiome through science and data, and the Courtin family has gained a majority stake in Pai Skincare. Social media dominates the headlines this morning, April 11, as all eyes are on the ByteDance-owned app Lemon8 and its success in the US, and Digiday reports on how marketing and social media execs are feeling about all of the various social platforms amid an industry rife with change. Read these stories and more in the headlines below.

Courtin Family Takes Majority Stake in Pai Skincare. Famille C Participations purchased a minority stake in the clean prestige skin-care brand, hoping to help with its growth and digital acceleration. (WWD)

Walmart Seeks ‘Next Disruptive Brands in Beauty’ For Mentorship Program. Now in its second year, the Walmart Start Program offers up-and-coming brands education resources, as well as mentoring and networking support to scale up and take their operations to the next level. (Cosmetics Design USA)

TikTok Owner’s Lemon8 Has Vaulted Into One of America’s Most Popular Apps. Best explained as “Pinterest meets Instagram”, the app has quickly become the top lifestyle app on the App Store and number seven among Google Play’s lifestyle apps. (Fast Company)

The Scalp Microbiome Isn’t a Well-Studied Area. K18 and HelloBiome are Partnering to Change That. The hair-care brand has signed a multiyear partnership with HellBiome, an AI-powered microbiome assessment and data platform, with a goal of understanding the impact of treatments on our scalp health. (Beauty Independent)

The Biden Administration Weighs Possible Rules for AI Tools Like Chat GPT. Amid growing concerns that artificial-intelligence tools could be used to commit crimes and spread disinformation, the Biden administration has begun examining whether checks need to be put in place. (The Wall Street Journal)

Why are Retail Customers so Angry? A small study conducted by Customer Care Measurement & Consulting in collaboration with Arizona State University found that the number of Americans who have voiced their displeasure about a product or service problem is up since 2015. (RetailWire)

How Google’s Chief Sustainability Officer Gets It Done. In honor of Earth Month, The Cut interviews Kate Brandt about her career, her tips for success, and how she practices sustainability at home. (The Cut)

Wall Street Banks to Reveal Weak Quarterly Earnings, Bleak Outlook for 2023. Earnings per share of the six largest US banks are forecasted to decline by around 10% from the previous year. (New York Post)

Marketing Briefing: How Marketers Feel Right Now About TikTok, Facebook, Instagram and Twitter. Digiday spoke to marketing and social media executives about how they’re feeling about the changes happening in the social landscape, and have them weigh the pros and cons of each platform. (Digiday)

5 Documentaries Every Entrepreneur Should Watch. Move over mind-numbing true crime, Forbes asked a group of ambitious entrepreneurs on the films that inspire them and push them to succeed. (Forbes)

Estée Lauder Cos. Pushes Accessible Beauty at SXSW 2023. In a discussion at SXSW titled “Hacking Beauty for Accessibility”, Estée Lauder’s vice president of innovation and emerging technologies, Chris Aiden, shared the way the company is hoping to change the way people think about beauty and accessibility. (Luxury Daily)