In today’s biggest beauty news, this decade’s answer to BeautyCon is officially here: Metaverse Beauty Week is happening in June and it has the learnings of Metaverse Fashion Week and the participation of retailers and big-name and niche beauty brands. MBW, as it’s being referred to, will host contests with digital prizes and offer wearable NFTs for in-game avatars, as well as more traditional activations like sampling and gifting. Something else to keep your eye on? L’Oréal, Unilever, and KAO Corporation investments into biotech company Genomatica, a move that could have huge implications on the beauty industry’s transition to more sustainable and renewable formulations and ingredient sourcing in the coming decade. Other interesting headlines today, however, have nothing to do with beauty and rather shine a spotlight on Gen Zers in the work place — what they’re thinking, what they need to grow, and tips for managers to set them up for success. Read these stories and more in the links below.
Forma Brands Emerges From Bankruptcy With Former Outdoor Voices CEO Leading Company. The acquisition of Forma Brands is now complete, with investors looking forward to a return to growth and increased profitability. (WWD)
Exclusive: Metaverse Beauty Week is Coming. Running from June 12-16, the first-ever event will be hosted on immersive social platforms Decentraland, Roblox, and Spatial.
L’Oréal Becomes Final Investor in Sustainable Ingredient Biotech Platform. L’Oréal joins Unilever and KAO Corporation as the third and final founding investor of the San Diego-based company, which develops plant-based alternatives for cosmetic and personal beauty care product formulations. (Cosmetics Design USA)
Clé de Peau Beauté Pledges $8.7M Towards Gender Equity Pay Gap in Renewed UNICEF Partnership. The Shiseido-owned brand extends its three-year charitable partnership.
Gen Z is the Least Happy Generation at Work. Here’s How Good Leaders Can Set Them Up for Success. A new survey reveals twenty-six percent of Gen Zers are unhappy in their jobs and are looking for things like mentorship and professional development to feel satisfied. (Fast Company)
Attribution Will Make or Break Retail Media. Advertisers’ priorities are shifting and many are now questioning their investments in retail media networks. Adweek investigates this change of heart and what retail media networks can do to address the concerns. (Adweek)
Struggling to Find Customers? Nine Tips for Improving Your Digital Marketing. Nine members of the Young Entrepreneur Council offer their best tips for improving digital marketing efforts in order to reach the right customers for your business. (Forbes)
Your Gen Z Coworker is Hustling More Than You Think. 20-somethings in the workforce are intent on combating the stereotype that they are lazy and less engaged; WSJ speaks to four of them. (The Wall Street Journal)