All eyes are on New York City this week, and for us in the beauty industry, politics has nothing to do with it. Women’s Wear Daily has announced that Claire Goodwin Consultancy — London’s buzziest communications agency for beauty — is coming to the Big Apple this spring. Goodwin and her team have made a name for themselves in the UK not only for the quality of brands they carry (Augustinus Bader, Hermès, Rose Inc. and Westman Atelier, to name a few), but also for their non-traditional communications approach and adaptability in an ever-shifting industry. With a focus on events, communications strategies, influencer marketing, community building, social endorsements, and partnerships, CGC will certainly be one to watch in the beauty space in 2023.
In other news, Glossier opens up the third installment of its Black-owned beauty brand grant program, Google cautiously releases its A.I. chatbot, and two dermatologists debut a new e-commerce retail platform aimed at making it easier for doctors to recommend science-backed skin-care products. Read all these and more in the links below.
5 Tactics to Use When You’re Interrupted or Talked Over. We’ve all been there — unsurprising as research shows women are 33% more likely to get interrupted. This guide offers five options on how to handle the situation like a pro. (Fast Company)
Claire Goodwin Expands Her Consultancy Agency Into the US Market. London’s hottest communications consultancy agency for beauty, which overseas brands like Rose Inc., Hermès Beauty, Westman Atelier, Augustinus Bader, The Nue Co., and more, is making its way stateside this spring. (WWD)
Celebrity Dermatologists Launch Platform Aire Health to Transform How Dermatologists Recommend and Sell Skincare. The retail platform stocks a range of science-driven skin-care products that they can recommend to their patients — without having to physically stock products in their waiting rooms. (Beauty Independent)
Is WhatsApp a Must-Have for Brands Today. In many parts of the world, businesses rely heavily on WhatsApp as a customer service tool and a marketing platform. If U.S. users can be convinced to adopt the app for a broader spectrum of communication, the advantages could be huge. (Glossy)
Google Releases Bard, Its Competitor in the Race to Create A.I. Chatbots. Many in the industry believe Google has a lot to gain or lose from A.I., and after years of cautious development, the brand will start by releasing its chatbot to a limited number of users in the US and UK. (New York Times)
DayGlo Color Corp. Launches Rice Protein-Based Fluorescent Pigments for Cosmetics. The innovative powder pigment will offer cosmetic manufacturers an all-natural option for creating bold, eye-catching shades. (Cosmetics-Design USA)
Glossier is Now Accepting Applications for the Third Installment of its Black-Owned Beauty Brand Grant Program. For the 2023 installment, Glossier is giving $300,000 USD to six grantees in the U.S. ($50,000 USD to each.) (Hypebae)