Circana Beauty Trends 2025

Circana: Beauty Industry Outlook Positive; Generations to Impact Purchasing Behavior in 2025

Circana says the generational impact on overall market trends will drive positive momentum in the coming year, with data revealing specific differences in attitudes, purchase influences, and shopping preferences among the different cohorts. Understanding these nuances will be crucial for beauty brands and retailers alike, as actual behaviors often defy expected trends.

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