Circana 1H US Results

Circana: U.S. Beauty Sales Rise 7% as Fragrance, Skin Care, and Hair Drive 1H Growth

Prestige and mass beauty kept pace during the first half of 2026, as consumers continued to spend selectively across price points. Fragrance’s affordable-luxury appeal, skincare’s wellness positioning and prestige hair treatments emerged as key growth engines.

This content is exclusively open to CEW Members

Join CEW for unlimited access to articles, industry reports, and more.

Benefits include:

  • Invitations to members-only industry events
  • Connect with 8,000+ industry contacts globally
  • CEW Beauty News & proprietary trend reports
  • Exclusive networking opportunities

Sign Up

Related Articles

Sign up for CEW's newsletter

Stay ahead of the latest beauty trends, market shifts, executive updates, and career advice.

Required fields
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.

Be sure to read more about our Privacy Policy.