MAC Cosmetics has named Emily Bromfield Senior Vice President, Global Marketing, effective today, Monday, August 26, 2024. In this pivotal role, Bromfield will report directly to Aïda Moudachirou-Rébois, SVP, Global General Manager MAC Cosmetics, overseeing the brand’s global marketing strategies across all categories and channels.

Most recently, Bromfield served as Chief Marketing Officer and Managing Director at Dr. Barbara Sturm where she was instrumental in driving rapid growth, culminating in the brand’s acquisition in January 2024. Prior to that, Bromfield was integral to the founding team at Charlotte Tilbury Ltd, where she shaped the brand’s go-to market strategy, brand positioning, and social media presence.

She honed her marketing career at L’Oréal.

In her new role, Bromfield will help expand MAC’s global presence and appeal across established and emerging markets. She will lead efforts in storytelling, product innovation, and immersive experiences, aiming to enhance the brand’s positioning and further elevate consumer engagement. She will also serve as a key global partner to all MAC regions and affiliates.

“We are thrilled to welcome Emily Bromfield to the MAC family as our Senior Vice President, Global Marketing,” said Aïda Moudachirou-Rébois in a statement. “Emily’s proven track record of building brands and driving breakthrough consumer-led marketing strategies will be invaluable to our team. With her extensive experience and innovative mindset, we are confident that together, we will achieve remarkable milestones for MAC.”