CEW Product Watch May 2025
This month, the beauty aisle is brimming with innovation, from multi-tasking color crayons and glass-shine hair serums to next-gen sun care. Brands are leaning into hybrid formulas, blending high performance with skin-first sensibilities—think bronzers that blur, mists that mattify, and lip stains that nourish. Clean, vegan, and science-backed formulations are at the forefront, reflecting a consumer push for transparency without compromising on formulas. These launches are setting the tone for a smarter, sleeker summer routine.
BY Polly Blitzer | PUBLISHED May 27, 2025
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