Parëva Beauty Puts Customers Front and Center in First Ad Campaign - CEW

Parëva Beauty Puts Customers Front and Center in First Ad Campaign

Launching June 25, the longevity-focused skincare startup's “In My Skin” campaign features real consumers instead of models, reflecting founder Smitha Rao's belief that authenticity is beauty's new currency.

This content is exclusively open to CEW Members

Join CEW for unlimited access to articles, industry reports, and more.

Benefits include:

  • Invitations to members-only industry events
  • Connect with 8,000+ industry contacts globally
  • CEW Beauty News & proprietary trend reports
  • Exclusive networking opportunities

Sign Up

Related Articles

Sign up for CEW's daily newsletter

Stay ahead of the latest beauty trends, market shifts, executive updates, and career advice.

Required fields