Lucia Ruehlemann Saie President

Saie President Lucia Ruehlemann on Harnessing Her Superpowers

When meeting Lucia Ruehlemann, it’s hard not to smile. President of indie beauty brand, Saie, and first-generation Latina, Lucy (as she is called by those who know her), is a spirited leader and all-around joyful human. With the mentality that being a Latina in the beauty industry is a superpower, Ruehlemann has brought her work ethic, empathetic leadership style, and a little bit of sasson (read: flavor) into each of her roles. In honor of National Hispanic Heritage Month, CEW is focusing on Ruehlemann's career and the experiences that made her who she is today.

This content is exclusively open to CEW Members

Join CEW for unlimited access to articles, industry reports, and more.

Benefits include:

  • Invitations to members-only industry events
  • Connect with 8,000+ industry contacts globally
  • CEW Beauty News & proprietary trend reports
  • Exclusive networking opportunities

Sign Up

Related Articles