Lucia Ruehlemann Saie President

Saie President Lucia Ruehlemann on Harnessing Her Superpowers

When meeting Lucia Ruehlemann, it’s hard not to smile. President of indie beauty brand, Saie, and first-generation Latina, Lucy (as she is called by those who know her), is a spirited leader and all-around joyful human. With the mentality that being a Latina in the beauty industry is a superpower, Ruehlemann has brought her work ethic, empathetic leadership style, and a little bit of sasson (read: flavor) into each of her roles. In honor of National Hispanic Heritage Month, CEW is focusing on Ruehlemann's career and the experiences that made her who she is today.

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