Seasoned beauty veteran Lisa Sequino has joined SPF-forward skin care brand Supergoop! as Chief Executive Officer. Sequino most recently served as CEO of JLo Beauty following nearly two decades of driving growth in the beauty and personal care industry at The Estée Lauder Cos. and Procter & Gamble. She succeeds Amanda Baldwin who left the company in October 2023 to take the helm of Olaplex.

“I’ve long admired Holly’s vision, her authentic story, and the category she created nearly 20 years ago with Supergoop! The brand’s mission is a powerful one and they truly shifted consumer behavior toward daily SPF use,” said Sequino in a statement.

“Lisa brings such super experience and perspective to the table, having built her career scaling and accelerating growth within both established luxury and upstart beauty brands alike. But most importantly, she fully understands and is passionate about our mission, which is to change the way the world thinks about sunscreen through innovation and inspiration – and ultimately to help stop the epidemic of skin cancer,” said Supergoop! Founder Holly Thaggard in a statement. “We have only scratched the surface, and Lisa’s energy, expertise, and excitement make her the perfect partner for us as category creators on this global stage, as we continue creating a brighter future for all, around the world. I am beyond thrilled to welcome her to the Supergoop! family, and as I always say to our team, the very best is yet to come.”

Prior to JLo Beauty, Sequino spent nearly a decade in leadership positions at Lauder where she led global strategy and growth for consumer and lifestyle brands across the company’s portfolio, ranging from established, iconic brands to high-growth start-up names including Tom Ford Beauty and Estée Lauder. Most recently, she served as the head of North America, where she oversaw all 24 brands across the Estée Lauder Companies portfolio. In 2021 she was awarded a CEW Achiever Award for her leadership and success as a beauty executive.

Prior to Lauder, Sequino held senior marketing, innovation, sales, and M&A roles at Procter & Gamble where she focused on its extensive portfolio of beauty, personal care, and wellness brands.

“This special brand has an incredibly strong infrastructure, passionate brand loyalists and significant reach already, and I’m excited by the tremendous opportunity ahead to further expand its global footprint and bring new innovative products to market. I’m thrilled to partner with the team and help shape the next chapter in the Supergoop! journey,” said Sequino.

The CEO position at Supergoop! was previously held by Amanda Baldwin, who left the company in October 2023 to take the helm at Olaplex. Baldwin was with Supergoop! since 2016 and is credited with expanding the brand globally across more than 20 new markets in 2023 and the launches of category-creating, SPF-infused innovations including Unseen Sunscreen Body SPF 40, Glowscreen SPF 40 with shade extensions, a range of Lipshade 100% Mineral SPF 30 Hydrating Lipsticks, and most recently Triple Prep SPF 40 Weightless Moisturizer.

The company also appointed Michael Spillane to its Board of Directors, who brings expertise across leadership, brand building, and strategic operations after spending more than 15 years as a product executive at Nike, Inc. In 2022, Supergoop! announced a partnership with a world-class set of investors from the realms of business, media, and entertainment – including Sara Blakely, Founder of Spanx, and Whitney Wolfe Herd, Founder of Bumble, among others. This followed a majority investment by funds managed by Blackstone Growth in late 2021.