Why the K-Beauty Boom is Far from Over
Alicia Yoon discusses how K-Beauty forever changed skin care and what’s next for her burgeoning business.
Alicia Yoon discusses how K-Beauty forever changed skin care and what’s next for her burgeoning business.
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Here, Alicia Yoon, Founder, Peach & Lily, shares three key pillars the e-retailer keeps in mind while navigating beauty innovations.
It started last year with the removal of sun care items that had an SPF lower than 15. Next, they added more dermatologically-approved items. Last week CVS pledged to remove harsh chemicals from 600 of their own branded beauty products by 2019.
Close to 100 percent of beauty sales growth over the last few years has come from new items, said Alex Perez-Tenessa, CVS Vice President, Merchandising Manager, Beauty.
Alicia Yoon, Founder of K-Beauty retail platform, Peach & Lily, has curated a 13-item collection of Korean beauty brands for the retailer, signaling that the affinity for Korean beauty care has officially reached critical mass.
Jeb Gleason-Allured, Editor in Chief, Global Cosmetic Industry, tapped K-beauty pro Alicia Yoon of Peach & Lily for her insights on the K-beauty brands that are shaking up beauty and creating a path for innovation. Here, Alicia’s top picks.
A Q&A with the Korean e-tailing site’s founder, Alicia Yoon, reveals how she thinks skin care should be merchandised, the secret behind successful Korean skin care brands and her firm’s unique business model.
A Q&A with the Korean e-tailing site’s founder, Alicia Yoon, reveals how she thinks skin care should be merchandised, the secret behind successful Korean skin care brands and her firm’s unique business model.