E.l.f. Beauty Targets Their Community’s Entrepreneurial Impulses Through New Roblox Game
Players help build a start-up by learning how to build money and gain customers.
E.l.f. Beauty Releases 2023 Impact Report
E.l.f Beauty’s 2023 Impact Report highlights the brand’s impressive achievements in diversity, inclusion, and sustainability.
E.l.f. Acquires Naturium
E.l.f. is coming for your pores. And your arms, legs, and bottom, too.
On Tuesday, E.l.f. announced it would acquire white hot indie skin care brand Naturium. The $355 million cash and stock deal is the largest in E.l.f.’s history and will move the disruptive Gen Z upstart one step closer to becoming the next beauty juggernaut. It will also solidify them as a major player in the rapidly evolving marketplace for “cleanical” skincare.
August 29, 2023
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.
CEW Cheat Sheet: May 25, 2023
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through
investigative reports on the state of the market or our new working norm.
Highlights from E.l.f. Cosmetics, Estée Lauder Earnings Calls
Two of beauty’s powerhouses recently posted quarterly sales, hosting calls to the financial community revealing their strategies and challenges.
Beauty Bite: Neutrogena Joins e.l.f., ColourPop, and Uoma Beauty in the 4th “Make It BLACK” Campaign Celebrating the Luxury of Black and Raising Money for Black Founders with “Back to Black”
Uoma Beauty founder Sharon Chuter isn’t just changing the color of makeup shades and skin-care packaging during Black History Month. She’s altering perceptions and sparking activism throughout the cosmetics industry.