Beauty’s New U.S Sustainability Mandate: Claims, Compliance, & Commercial value

Sustainability in beauty has entered a new phase — moving beyond positioning and storytelling to compliance, risk management, and measurable business impact. Regulatory pressure is increasing, retailer expectations are tightening, and scrutiny on product and marketing claims is accelerating.

This 90-minute session brings together brand, retail, and industry leaders to unpack what this shift means in practice.

The program opens with a data-led keynote on the global state of sustainability in beauty, with a laser on U.S. market dynamics, regulatory developments, and the growing exposure around claims and greenwashing.