Join us for an evening of Beauty Industry Insights & Networking.
Connect with fellow beauty professionals over light bites, drinks, and inspiring conversation including a panel discussion on Social Commerce.
Overview
TikTok Shop is rapidly redefining the beauty landscape, transforming how products are discovered, shared, and purchased across generations. In this dynamic panel discussion, representatives from Gen Z, Millennials, and Gen X will explore the unique ways each demographic engages with TikTok’s powerful blend of community, content, and commerce.
Moderated by Larissa Jensen, SVP and Global Beauty Industry Advisor, this session will also feature exclusive insights from Circana’s Social Commerce platform, which measures TikTok beauty sales. The discussion will highlight best‑in‑class case studies that showcase what truly drives conversion and how brands can maximize their impact on the platform.
