AI is shaping how consumers discover, evaluate, and buy beauty products. Millions of shoppers are turning to LLMs like ChatGPT, Gemini, Perplexity, Claude and others to answer questions, compare products, and make purchasing decisions in real time.
To help beauty practitioners navigate this shift, Iced Media, beauty’s leading digital agency, is teaming up with Shopify for the next installment of this sold-out event series. You’ll hear directly from AI pioneers, e-commerce leaders, and top beauty brands already operationalizing AI-powered discovery, ads and selling.
We’ll break down what’s actually working, where brands are seeing real ROI, and how to build a modern commerce strategy around GEO, structured product data, and agentic shopping experiences so your brand can transform rankings into revenue.
