Turning Consumer Feedback into Results: A Case Study on Revuze + Summer Fridays

Every beauty brand is sitting on a goldmine of data, but many struggle to tell the story it’s trying to hide. Between millions of signals from social, reviews, sales data, and surveys, how do you find the truth that actually moves the needle?

Join us for an exclusive panel discussion featuring Celeste Schreier (Director of Global Retail Marketing, Summer Fridays) and the insights team from Revuze, Neil Rennert (Head of Insights, Revuze) and Mitch Christopher, (Director of Enterprise Sales, Revuze).

In this discussion, Celeste Schreier and Revuze take us through several brand journeys with an unfiltered evolution of their Market & Competitive Intelligence retail strategy. They will share some narratives of successes, including managing millions of consumer signals without losing sight of mission, what worked, what didn’t, and how they pivoted, and how unified VoC data allowed them to improve product launches and optimize  shelf presence. Complementing the Summer Fridays journey, Revuze’s Head of Insights, Neil Rennert, will bring a wider lens to the table.

Key takeaways include:

• How to synthesize millions of signals into actionable retail strategies.
• A framework for competitive benchmarking to stay ahead of core category trends.
• How to centralize fragmented feedback, and measure the impact
• Enhancing product line analysis and tracking new launches with verified consumer data
• Elevating VoC listening into a strategic Center of Excellence for consumer understanding

The session will follow an interactive Q&A format, offering.