Abdellah Mellouk

Vice President of Integrated Marketing Scentbird

Abdellah Mellouk is the Vice President of Integrated Marketing at Scentbird where he defines the convergence of data intelligence and storytelling. Leading a diverse ecosystem across PR, social, creative, partnerships and experiential, Abdellah translates cultural relevance into accelerated awareness and deep subscriber value.

His career is anchored by a consistent theme: modernizing brand equity to capture new market share. Over 15 years, Abdellah has scaled global iconic powerhouses including L’Oréal Paris, Armani, M.A.C, Origins and David Yurman. He now applies that rigor to the subscription economy to unify the consumer journey.

Abdellah is passionate about building diverse teams to fuel innovation. He scales growth-stage companies by applying the luxury playbook across digital transformation and direct-to-consumer strategy. He leads with the conviction that even in a digital-first world, the most powerful brands are those that elevate the human experience.