Aerin Glazer - CEW
Skip to content
Aerin Glazer

Aerin Glazer

Founder Tilt Beauty

Aerin Glazer, Founder of Tilt Beauty, is changing the beauty industry with a first-of-its-kind innovative and accessible makeup brand. Diagnosed with juvenile psoriatic arthritis as a teenager, Aerin spent years modifying conventional beauty products to make them workable for her own use — this ultimately led to the decision to create Tilt Beauty.

After nearly five years of development, Aerin launched Tilt Beauty in 2025, with patented, ergonomic grippy packaging, clean, luxurious formulas, and refillable components. Tilt became the first beauty brand to earn the Arthritis Foundation’s Ease of Use® certification, validating its products are easy to open, hold, and apply. Aerin also collaborated with the National Psoriasis Foundation to ensure all products meet rigorous standards for sensitive skin, earning their Seal of Recognition®.

Inspired by her volunteer work at the Braille Institute, Aerin expanded Tilt’s accessibility features to blind and low-vision users by including Braille labeling and Atkinson Hyperlegible font on the brand’s website. In recognition of her work, Aerin was honored with the Braille Institute Community Hero Award, the Beauty Independent Beacon Award for Inclusivity Champion, and was named to the Inc. 500 Female Founders list in 2026. Aerin also serves on the Arthritis Foundation’s Ease of Use Council to help shape more inclusive design practices.

Sign up for CEW's newsletter

Stay ahead of the latest beauty trends, market shifts, executive updates, and career advice.

Required fields
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.

Be sure to read more about our Privacy Policy.