Alejandra Tenorio

Vice President, Digital Marketing + eCommerce RMS Beauty

With a decade of experience in the digital space, Alejandra Tenorio is the  Vice President of Digital Marketing and eCommerce at RMS Beauty, after serving as the brand’s Senior Director of Digital Marketing. She first joined the clean beauty powerhouse in October 2022 as the Director of Digital Marketing, where she led all eCommerce and Performance Marketing efforts through the brand’s supercharged digital growth. She focuses on direct-to-consumer strategies that drive revenue growth, build brand awareness, and foster customer loyalty.

Alejandra’s strategy for customer acquisition and retention focuses on personalized experiences and utilizes data-driven insights to craft targeted campaigns that truly connect with consumers. Previously, she served as the Marketing Director at Fitglow Beauty, where she led the indie brand to triple-digit eCommerce growth and was responsible for go-to-market omnichannel business strategies. Her digital career began at Haute Living Magazine as the Digital Editor. There, she oversaw the beauty section, managed advertorial partnerships with plastic surgeons and dermatologists, and contributed to editorial strategies alongside the editor-in-chief.

In 2023, Alejandra was recognized by Yotpo as a Marketing Honoree in the Amazing Women in eCommerce category and has spoken at Shoptalk and ANA’s MarTech conferences in 2024. Other notable industry thought leadership includes speaking at SUNY’s FIT and serving as a juror on LE BOOK’s Connections Miami. She holds a Bachelor of Arts in Journalism Creative Media from the University of Alabama and earned her MBA from the University of Miami. She is motivated, inspired, and driven by her Venezuelan heritage to help future generations of Latinas have a seat at the table.