Alessio Rossi

Global Chief Digital Officer Shiseido

Alessio Rossi is a global expert with more than eighteen years of experience in luxury retail and marketing for several brands including Lancôme Paris, Bottega Veneta, Gucci and Ducati. His specialties range across Omni-channel Retail, Digital and Content Marketing, Customer Centricity, International Expansion, Strategic Financial Planning. At Shiseido, Alessio is in charge of the global digital transformation of all the brands in the portfolio. He believes in digital as a primary avenue to reduce distance with consumers hence to conquer market shares, to increase profitability and to own sustainable points of difference. Digital is a mindset that puts the consumer and their contribution at the center of every action, not just sales and communication. As a global CDO, he’s determined to accelerate this transformation and to lead innovation in the beauty industry.