Alicia Grande

CEO & Founder Grande Cosmetics

With a lifelong passion for beauty, Alicia Grande founded Grande Cosmetics in 2008 with the revolutionary lash serum – GrandeLASH-MD Lash Enhancing Serum.

Now almost 15 years later, Alicia is the CEO at the helm of America’s #1 Lash & Brow Serum Brand, * deserving of the title by accumulating 100+ industry awards, over 10 million bottles sold and a legion of loyal fans.

The salon-inspired beauty brand empowers beauty enhancements, delivering real, undeniable results through functional, clinically-proven formulas.

Alicia uses her platform to give back through her philanthropy initiative, Grande Gives Back, raising over $800,000 for those in need. Employing over 95% women of all backgrounds, ethnicities, and ages, she empowers each employee to flourish within a positive environment.

*Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Measured Market, All Other Face Skincare Brand Sales, Body Part: Eye, Jan 2021-March 2022