Alison Hahn - CEW
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Alison Hahn

Former SVP, Merchandising Makeup, Fragrance, and Sephora at Kohls
Alison is a highly influential retail and merchandising leader known for her innate instinct for trend forecasting and driving revenue and market share growth in the beauty industry contributing to a portfolio that drove upwards of $7b.

Throughout her tenure at Sephora, Alison established herself as a game-changer, identifying breakout brands as Rare Beauty, Haus Labs, Makeup by Mario, Patrick Ta, and Kayali and spearheading growth in key categories. She played an integral role in the development and launch of the groundbreaking Color IQ technology and led the advancement of the “Clean at Sephora” category across Makeup and Fragrance.

In her most recent role as SVP, Merchandising Makeup, Fragrance, and Sephora at Kohls, Alison was instrumental in executing the hugely successful joint venture with Kohls, building the prestige product assortment of over 125 brands now available across all Kohls stores.

A people-first leader and staunch supporter of female talent, Alison champions female-founded brands and mentors rising leaders through the NRF Foundation’s Student Program. Her 40year career has also included leadership roles at GAP, Saks Fifth Avenue, and Restoration Hardware. Alison is based in San Francisco.

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