Amanda Baldwin

Amanda Baldwin



Amanda Baldwin is the CEO of Supergoop!, the first protective skincare brand
that puts SPF at the forefront. The brand’s mission is to change the way the world
thinks about sunscreen through its clean, feel-good, highly innovative formulas
that are fun and easy to use daily—not to mention superpowered to shield your skin
from the full spectrum of light and other aggressors. Amanda oversees the entirety
of the organization, setting its strategy for growth, building a world-class team
and leading the company’s marketing, sales, product development, operations
and finance divisions. Under her leadership for the past five years, the company
has grown over 20x, become highly profitable and secured a majority investment
from Blackstone Growth, Blackstone’s platform backing the next generation of
category-creating brands.

Amanda is a veteran of the beauty industry, and before joining Supergoop!,
she was a member of the operating team at L Catterton, the largest global
consumer-focused investment fund, collaborating with management teams
across the portfolio with a particular focus on the beauty sector. Prior to L
Catterton, she led the omnichannel marketing strategy of Dior Beauty at LVMH,
Inc. and held several positions at Clinique, a part of The Estee Lauder Companies.
Her career began in finance as a private equity investor at Apax Partners and
an investment banking analyst at Goldman, Sachs & Co.

Amanda earned an A.B. magna cum laude Phi Beta Kappa from Harvard College and
an M.B.A. with honors from The Wharton School of The University of Pennsylvania,
where she was a Palmer Scholar. She is also a graduate of the Aspen Seminar
and an Operating Partner at Cult Capital. She serves on the board of Ibotta, Inc
and KIPP NYC, and is a member of YPO Manhattan, Harvard Women’s Initiative,
Wharton Women in Leadership and the Baker Retailing Center Directors’ Council.
Amanda was recently named one of the top 25 Women in Consumer HealthTech
and a Woman of Influence by the New York Business Journal. She lives in Manhattan
with her husband and seven-year-old son.